Last year didn't go as planned, that's an understatement!
If you had a budget, odds are you were not able to stay in lock step with it.
So, why even bother?  Is it all just a big waste of time to layout a plan that tries to predict a wildly uncertain future?
NO! Let's discuss why...

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Read the article here:
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Do we really need a budget?

Do you have a referral system?

We're not asking if you get referrals, but do you have an actual system to get more referrals?
Today we discuss how to leverage referrals to grow your business.

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How to build a referral system

Are you providing an experience or simply a service?
What's the difference, and why should I care?

We talk about that today and also how to provide a great experience to your customers!

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Providing an experience

If you aren’t studied up in accounting or aren’t familiar with the ins and outs of Quickbooks it can create more work than value for you.

In this episode, we are tackling some of the basics you need to know to get the maximum value out of your Quickbooks account and improve your financial data to help you make better business decisions.

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Setting Up QuickBooks

Remember 80s video games and Atari?
You probably remember the old 8bit stuff...
It turns out we can learn some good business lessons today from Atari in the 80s.

Tell us what you think!

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Lessons for window cleaners from an 80s video game

You're slammed! The last thing you want to do is find and hire someone.
Yet, hiring when you're busy can be the best decision for your business, and for you!

We discuss some tips to help you with hiring.
What do you think, how do you hire when you're busy?

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Hiring When You're Busy

Understanding how your customers think will make you a much better advertiser.
Today we talk about the "keeping up with the Joneses" mentality. When people want to do what their neighbors do, to keep up...
So let's discuss how you can use this in your marketing and advertising.

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Keeping Up With The Joneses

Have you ever wasted money on advertising that never brought you any customers?
So, how can advertising actually make the phone ring off the hook?
There are lots of variables, so let's talk about this!

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How to really get the phone ringing

Accounting is boring right?
So why should you think about it and know your numbers?

Having a solid financial foundation makes your business stronger and more profitable.

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Organizing your finances

Everyone wants to be admired, right?
But is your ego hurting you?
Today we discuss why it's better to be great than to look good on social media.

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Humble yourself

The Wizard of Wood (Everett Abrams) answers our questions about wood restoration.
Have you considered adding this service to your business?

Brought to you by Ettore 
www.Ettore.com

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As always, read us at AWCmag.com
and follow us on Facebook.com/AWCmag

Is Wood Restoration Right for You? - We Talk to Everett Abrams The Wizard of Wood

The American Window Cleaner Magazine Podcast handles topics relevant to Window Cleaners and Pressure Washers.  We dive into topics of business building, safety, tools, interesting people, and anything else that might come up.  Join us for a refreshing podcast.

Is Wood Restoration Right for You? - We Talk to Everett Abrams The Wizard of Wood

American Window Cleaner Podcast

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