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QMUSIC NL POWER INTROS 2021

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When you’re aiming to energise your playlist while connecting your brand to top songs, consider the use of power intros! Sky Radio in the Netherlands received these branded hit songs.


Power intros are memorable

“Power intros are excellent tools to claim your ‘A’ category songs as a part of your station’s brand”, Thomas Giger of PURE Jingles explains. “Distinctive branded intros that have been repeated often enough will stick in people’s minds. Chances are they will associate that great-testing song with you.”

This strategic branding value can also translate into ratings: “Hearing the normal version of that song, even on another station, listeners who know your power intro will often hum YOUR station name along the melody of your branded version. It’s one of those miracles of audio branding! Sung melodies are memorable, research shows.”


Branded intros work everywhere

“In diary-measured, recall-based markets, your station can get extra listening credits as people may THINK they’ve been listening to you - while it may actually could have been a competitor. Especially when the other station doesn’t have their own power intro version or doesn’t precede the song with imaging.”

Branded intros also add value to PPM-market radio: “Power intros are contributing to higher top-of-mind positioning. And just as important: they’re flow-friendly. Dropping the imaging on the song, instead of in between two songs, helps to achieve forward momentum. Short jingle cuts work well too, especially in front of ‘no-intro’ songs.”

Sky Radio - The Netherlands | Demo II

QMUSIC POWER INTRO'S 2022 PART 1

“The new summer jingles are spot on - bringing the ultimate summer vibes to Sky Radio!"

Your new summer sound for 'Your Summer Station' is on air now!☀️

Wisebuddah Sky Radio Summer 2022

3FM - IDS - 2022 by Top Format Productions

Showreel 2023

QMUSIC IMAGING | POWERINTROS & PROMOS '22 - 02

538 IMAGING HIGHLIGHTS 2023

The regional broadcaster for North Holland, NH, has a new brand sound to add luster to their updated programming.

A clear desire from NH was a friendly, soft and calm approach that appeals to the older target group. That sound and feel can be heard in the jingles, but also in the news package. Central to the jingle package is NH's slogan, 'Thuis in heel Noord-Holland' ('At home in all of North Holland').

In addition to imaging for news, weather, traffic and sports, IDs and jingles were created. From a top of the hour and bottom of the hour to many jingles for between the music. Covering various genres and suitable for transitions, such as from slow to fast tempo.

So-called breakbusters have also been made as a part of this package. Designed to hold the listener's attention during commercial breaks, allowing the station voice to 'tease' content coming up after the break. NH's audio design package has been further expanded with Christmas versions of the jingles - produced in the summer!

NH - The Netherlands | Demo

Our 2023 updates for Radio 538 built upon the sound from the previous package fusing a diverse range of ultra-modern themes and a combination of spoken and sung vocals. The package then takes these elements and combines it with the latest cutting-edge imaging production techniques, to ensure that the Talpa station is always at the forefront of the CHR format.

Wisebuddah Radio 538 2023

Award-winning jingles, music and imaging for the world's greatest radio brands.

Wisebuddah Sky Radio Summer 2022

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