REELWORLD CREATE NEW AUDIO IDENTITY FOR RTÉ RADIO 1

Ireland’s most listened to radio station, RTÉ Radio 1, has updated its brand sound with custom music from ReelWorld, performed by the RTÉ Concert Orchestra.

The national broadcaster set out to modernize the audio image of the station, with a focus on its continuity themes and top of hour sequence, united by a new sonic logo.

15 new compositions make up the package which combines contemporary and traditional music styles, with an authentic sense of the station’s character running throughout. The themes span genres including folk, pop, Americana, and traditional Irish.

RTÉ Radio 1 Deputy Editor, Penny Hart, said: "What a truly wonderful experience it has been, working on this collaborative project to align the radio station’s content offering and tone of voice through music. We’re so proud of our identity and to hear it shine through these beautiful compositions is a joy.”

Following a competitive tender process, RTÉ selected ReelWorld, based in MediaCityUK, to work closely with the broadcaster’s staff on this unique project.

The RTÉ Concert Orchestra recorded the themes at RTÉ Radio Centre’s Studio 1 under COVID guidelines, in separate sections and across multiple sessions with remote direction via video link between conductor Gavin Murphy and the ReelWorld team. Alongside the orchestra’s core sections of strings, woodwind, brass, and percussion, its members also played traditional instruments including the fiddle, tin whistle, Irish flute and concertina.

Anthony Gay, Managing Director of ReelWorld added: “This is ReelWorld’s third recent experience working with the orchestras of national broadcasters, and we are privileged to support RTÉ with their new sound. We’re thrilled with the results and it’s wonderful to hear the project now on air.”

Creative Audio Manager for RTÉ, Shane Freeman said: “The passion of everybody working on this project is what has made it so special, resulting in something that will stand the test of time and carry the audio brand of the station into the future.”

ReelWorld continues to partner with some of Europe’s biggest broadcasters, including a 2021 update for Heart UK, the country’s most listened to commercial radio network, and the Netherlands’ most listened to radio station, NPO Radio 2. Recently they have also produced a new brand sound for the Bloomberg Television Network.

RTÉ Radio 1 sonic identity 2021

ReelWorld ONE continues to be Most Comprehensive Updating Sonic Branding Service On The Planet.
This service is a massive library of custom jingles, music beds, imaging workparts, song intros, sonic logos and vocal elements plus monthly updates to keep your station brand sounding current and musically on-trend.

Jingles
Your One library starts with a huge collection of core and specialty Jingles including Top of Hours, Morning Shows, Weather, News, Traffic, Holiday and Contest Themes. And your library continues to grow with new Jingles added every month.

Imaging
Access the massive updating catalog of Produced ID’s. These Imaging/Jingle hybrids give you a unique way to brand your station using the power of an Imaging piece combined with the energy and proven recall of a sung jingle.

Sonic Logos
A massive updating library of your station sonic logo in a vast array of sounds, textures, keys and tempos. Provided as Imaging-style stingers, long-form talkover pads and drones plus standalone logo tones to give you maximum flexibility.

Song Intros
Fully produced song intro shells featuring either a vocal element or a musical sonic logo to stamp your brand onto the intros of hit songs.

Vocal Kit
Your station name sung in every key, plus positioning statements, dial positions, specialty sings and more, giving you the toolkit you need to make your brand sing.

Key & BPM Charts
Quickly find critical key and bpm info for chart songs allowing you to seamlessly key and tempo match your Jingles and Imaging with the music you play.

CHR, Country or AC, contact the ReelWorld ONE team now to get started. https://reelworld.com/one

Z100, KIIS FM 2021 CHR Jingles ReelWorld ONE

MNM Smack Trax 7

Highlights from TMNext in October 2021.

Find out more about our always-updating jingle and intros service at https://tmstudios.com/tm-next/

TMNext October 2021 Highlights

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Latina ReelWorld Jingles 2021

NRJ France and its worldwide affiliates have expanded their PURE Jingles sound with another batch of station idents, plus news, weather & traffic beds for a high level of energy! The jingles of NRJ (internationally also branded as ENERGY) are now being heard in 25 markets.

“Being part of their brand since 2008, we’re always aiming for the next level”, PURE sales director Thomas Giger says. “NRJ is basically giving us carte blanche to shape their on-air sound. Our team finds inspiration in the station’s hit rotation to stay close to leading-edge trends.”

Apart from ever-evolving music cycles, there are other forms of constant innovation. “Together with NRJ, we’re coming up with add-ons. Recently, we’ve included tempo transitions for natural segues from song to song. And sound-wise, voice inserts and playful ad-libs are crisp ingredients in the vocal mix.”

NRJ - France & International | Demo

Sweden’s AC radio powerhouse Mix Megapol, positioned as Den Perfekta Mixen (The Perfect Mix), upgraded its package with custom jingles. Here you can listen to the package, and also get introduced to the station. It's a heritage brand in the Swedish radio market. What are the foundations of their success?

Bauer Media is Europe’s biggest privately-owned broadcaster and Bauer Media Audio in Sweden owns over 60% of the commercial market. Their biggest national station is Mix Megapol, offering a variety format with music from the 80’s up to today. And the station has not just one, but two big morning shows!

Next to one broadcasting from the capital city Stockholm, there’s one airing from the second-biggest city; Gothenburg. The first one is hosted by Gry Forssell, well established as one of the most popular television presenters in the country, but now primarily a radio star after 17 years at Mix Megapol.

She teams up with three co-hosts and a number of friends appearing on the show regularly. All are well-known and appreciated celebrities, ranging from comedians to artists and even politicians. The regional Gothenburg show has been on the air for 26 years, and is immensely popular on Sweden’s west coast.

“For Mix Megapol, it’s important that our imaging fits all the various music styles, and also that it enhances the mainstream sound. That’s a positive, warm & modern vibe, yet not too edgy. We’ve wanted the positive sound from a jingle choir”, says Thomas Hansen, Bauer Media Audio Sweden’s production manager.

“PURE Jingles managed to get that for us. Our jingles sound warm and natural, and match the rest of our imaging perfectly. This latest package of custom jingles sounds wonderful. We’ve had quite specific ideas regarding how to refresh & incorporate our audio logo, which is one of the longest ever!"

"The producers at PURE really came through.”

Mix Megapol - Sweden | Demo

Turn up your speakers and join us on a journey across the globe!

From Sydney to Toronto, Beijing to London; the world's greatest radio brands chose to #createwithus in 2021.

Check out our showreel video for 2021 here: https://vimeo.com/658514896

Wisebuddah Sound of 2021

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