Serdar Senemoglu aka WISEBEAT residing in Istanbul, is a Turkish DJ & music producer and one of the top DJs exports to the international nightlife scene.
 
Originally a textile engineer with an MBA in international business, Wisebeat started his professional career in fashion and retail working with top local and international designer brands. He ultimately became “the go to” guru in restructuring and running retail model firms and launched his private consultancy and coaching firm.
 
Wisebeat is a world traveller and a global citizen by design.  Working in the global fashion industry and traveling the world for extensive periods, he has always seen fashion, culture and music come together. 

As a music lover and a musician since childhood, playing different instruments such as piano, guitar, drums, saxophone and clarinet, he realized that he has to put his passion for music into action. After some professional training, he gradually utilised his musical skill into the world of music production and design. Shortly after his first gig in 2014, he started to perform in the most exclusive clubs in Istanbul and Mykonos.   
 
Ever since, Wisebeat’s DJ career has been on a fast track; performing in some of the best music festivals and the hottest nightlife joints in the world, including: Burning Man, Africa Burn, Maxa Camp Tulum, Scorpios Mykonos, Alemagou Mykonos, Cavo Paradiso Mykonos, Gospel NYC, The Williamsburg Hotel NYC, Do Not Sit on the Furniture Miami, Electric Pickle Miami, Raspoutine Rome, Chi Decadance Ukraine, Klein Istanbul and other best clubs in Japan, Australia, Ukraine, Tunisia, Lithuania, Greece and Turkey. 
 
Wisebeat believes DJ’ing is both science & art. His DJ style can be described as sexy and emotional, 100% harmonically mixed progressive deep tech base with blends of strong afro tech and ethnic deep undertones.    

Wisebeat records all his performances live and uploads Mashmix sets to SoundCloud.com/Wisebeat.

Followers of WISEBEAT