Imperfect products can hurt a brand and prevent customer retention

#001 How Cherry Coke hurt the Coca Cola brand

Product first, advertising second. Only after your product is satisfactory markting dollars should be spent - Javier Sanchez Lamelas, author of the book "Martketing, the heart and brain of branding"

#001 Don't start with advertising until your product is satisfactory

Excerpt from the first episode of "With love and data" featuring Javier Sanchez Lamelas

#001 - The receipe for the success of Coke Zero

How the invention of Coke Zero started with losing 90 Million Dollars. Javier Sanchez Lamelas tells the story about how a failed product-launch led to the invention of one of the most impressive FMCG success stories in the past 15 years: Coke Zero.&nbsp; Javier is the former Global VP Marketing of Coca Cola and author of the Book "Martketing: The Heart and Brain of Branding". Contents:  00:50 From losing 90M $ to the launch of Coke Zero 07:28 Marketing is far more than advertising 14:30 Forget about presearch 20:50 Company policies vs. creativity 23:55 Lateral thinking

#001 Marketing is anything but advertising - Javier Sanchez Lamelas

Mit u.a. mehr als 30 Cannes Löwen ist Sebastian einer der erfolgreichsten Kreativen in Deutschland. Und er hat eine klare Meinung zu dazu, wann Marktforschung Sinn macht und wie man mit Daten und Kreativität umgehen kann.

#002 [DE] Markforschung wird zu 90% falsch eingesetzt - Sebastian Hardieck

Machine Learning "is here to stay", sagt Christo Zonnev, CTO und Managing Director von Interone. In Zeiten, in denen Brands Konsumenten mit AI optimierter und personalisierter n:m Kommunikation relevanter erreichen können als je zuvor, sieht Christo keinen Sinn mehr in "one size fits all" Lösungen. Viel Spaß mit Episode 3 von "With love and data". Wenn dir die Episode gefällt, hinterlasse uns eine Bewertung und eine Comment. THX!

#003 [DE]  "Die Zeit der klassischen großen Idee ist vorbei“ - Christo Zonnev

Silicon Valley legend Babak Hodjat is the founder of the original Siri team and builds neural networks since thirty years. He is the CEO of Sentient Technologies. Babak has extremely interesting insights into what machines can do and what he thinks they will never be able to do. We also talk about topics like explainability and how artificial intelligence can optimize marketing and communication processes in new ways.

#004 [EN] Humanity is defined by being able to extend itself using tools - Babak Hodjat

How to build meaningful relationships with consumers by connecting data &amp; science with art &amp; the human aspect of creativity. Jon is the CSO of Salesforce Marketing Cloud. Starting at WPP and Publicis in the 90ties, he later moved to Kellog’s to lead digital media and marketing effectiveness teams before entering the ad tech world with Krux, which was later acquired by Salesforce.

#005 [EN] "We need artificial intelligence to shape brand moments - Jon Suarez-Davis

Ben Hammersly is one of the worlds leading futurists and writer for the Wired magazine. When he speaks companies like Google, Vodafone and Telekom listen. We met last week at the Radiodays Europe in Vienna, where he held a fantastic keynote about the future of radio, audio and technology in general. In this episode we talk about how to bridge the gap between old industries and new technologies, the future of radio and audio in general, how monetization in the internet works and how brand communication must look in the future. Little trivia: Ben is also the inventor of the word "podcast",&nbsp;which he accidentally invented when "padding out" an article. But do not ask him about that, as he probably heard that question 2 or three times in the past ;)

#006 [EN] We've given our future to people that are confused with the present - Ben Hammersly

There are people that loath AI and others that embrace it. Imogen Heap is definitely the second one: “If I ever could jam with an AI version of me it would take me to the next level.” Her use of technology as an artist is truly unique. Starting with her MIMU gloves, musical controllers she uses for her performances up to her ideas how legal issues could be solved with technologies like blockchain. Her holistic view on how technology can augment every aspect of art and creativity is impressive.