All episodes available on iTunes:
https://itunes.apple.com/us/podcast/third-paddle-podcast-helping-businesses-get-unstuck/id1366929331?mt=2

Founder, author, speaker, and brand strategist Maria Ross shares how you and your business can show up with empathy and a growth mindset, to pivot with spot-on messaging during challenging times.

• Learn about the intersection of empathy, business, and the current health and economic crisis
• Why showing up will help you be remembered later
• How a growth mindset benefits business owners
• Learn things you need to stop — and start — doing to be successful right now
• How to pivot and adapt your message based on your customer avatar (and what people are saying)

Maria also appeared on episode #82, Why Empathy is your Business Edge with Maria Ross .

Meet Maria Ross

Maria Ross is the founder of Red Slice, a consultancy that advises entrepreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks to audiences on marketing and building an engaging brand story that drives growth and impact. She is the author of The Empathy Edge , Branding Basics for Small Business and The Juicy Guide Series for Entrepreneurs.

Maria started her career as a management consultant with Accenture and went on to build marketing and brand strategies for multiple companies, including Discovery Communications, Monster.com, BusinessObjects (now SAP) and many other startups and technology leaders, before starting her own business. As a brand strategist, she has worked with brands such as Microsoft, Dropbox, Alteryx, and GSK, as well as many smaller leaders in niche industries. Maria has been featured in and written for numerous media outlets, including MSNBC, Entrepreneur, Entrepreneur.com, Huffington Post and Forbes.com

Maria understands the power of empathy at both a brand and personal level: in 2008, six months after launching her business, she suffered a ruptured brain aneurysm that almost killed her. Her humorous and heartfelt memoir about surviving this health crisis, Rebooting My Brain, has received worldwide praise.

Maria lives with her husband, young son, and precocious black lab mutt in the San Francisco Bay Area.

Connect with Maria Ross

Red Slice website 

LinkedIn 

Instagram 

Twitter 

Facebook 

About Jen McFarland

Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.

Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She’s a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com .

Show Up with Empathy and a Growth Mindset with Maria Ross

All episodes available on iTunes:
https://itunes.apple.com/us/podcast/third-paddle-podcast-helping-businesses-get-unstuck/id1366929331?mt=2

Learn in detail how to name your brand, product or service. Great for small teams or solopreneurs — anyone who can’t or doesn’t want to hire a marketing team. 

Interview with brand strategist and bestselling author, Jeremy Miller.

This was recorded before coronavirus hit North America. Everything that he teaches in his book is applicable today. Why?

Because if you’re pivoting your business, you probably have new products and services you need to name.

And this podcast episode will help you with that. Big time.

Listen to Crisis Marketing with Jeremy Miller

Don’t miss Jeremy’s take on marketing, branding, and growing your business during COVID-19, https://www.jenmcfarland.com/crisis-marketing/ 

About Brand New Name (book)

Whether you are naming a company, product, service, or even an idea — choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name is a proven, step-by-step process to create an unforgettable brand name. It shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it! You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.

About Jeremy Miller

Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding  team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.

About Host Jen McFarland

Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.

Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She’s a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com .

How to Name Your Brand, Product or Service with Jeremy Miller

All episodes available on iTunes:
https://itunes.apple.com/us/podcast/third-paddle-podcast-helping-businesses-get-unstuck/id1366929331?mt=2

We discuss crisis marketing with brand strategist and bestselling author, Jeremy Miller.

We visit about how the 2008 financial crisis reshaped and grew his family’s recruiting business, and how it’s helped him guide businesses through today’s crises.

If you’d like to learn more about how to adapt your business to the current health and financial crisis and the best ways to market your business during this crisis, you are in the right place.

You’ll learn how:

• Jeremy grew is family’s recruiting business during the 2008 Great Recession
• Important it is to be helpful (and check your ego) right now
• Critical it is to create and launch products quickly
• Business owners choose between closing, hibernating and innovating during this crisis
• To market your products without being icky

About Jeremy Miller

Jeremy Miller is a brand strategist and bestselling author. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.

Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his sales people or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else. This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the company turned the corner and rocketed into growth mode. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.

It was this experience that compelled Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands. He and the Sticky Branding  team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands.

Jeremy’s first book, Sticky Branding , is a branding playbook for how small- and mid-sized companies challenge the giants of their industry to grow their brands. It was a #1 Globe and Mail Bestseller. His next book is called, Brand New Name . It launches in October! The book provides a proven, step-by-step process to create an unforgettable name. It shows you how to name anything — a brand, company, product, service, or ideas — by unlocking the creative genius of teams.

About Host Jen McFarland

Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.

Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She’s a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com .

Free Business Resources

Crisis Marketing with Jeremy Miller, Brand Strategist & Bestselling Author

All episodes available on iTunes:
https://itunes.apple.com/us/podcast/third-paddle-podcast-helping-businesses-get-unstuck/id1366929331?mt=2

Let’s build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here’s what you’ll learn:

• Find pieces of gold in the present landscape “the new normal”
• Expand your mind to expand your reach
• Focus on the things you can change (while staying out of busy-ness)
• Promotion in this strange, new world

Things we mention:

Marketing Rebellion by Mark Schaefer (book)

Pervious episodes:

Show up with Empathy & A Growth Mindset with Maria Ross 

Crisis Marketing with Jeremy Miller 

How to Implement Agile to Pivot Quicker with Rose Désauguste 

About Jen McFarland

Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.

Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She’s a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com .

Resilient Leadership During Uncertainty

All episodes available on iTunes:
https://itunes.apple.com/us/podcast/third-paddle-podcast-helping-businesses-get-unstuck/id1366929331?mt=2

Get the top 4 most important steps you can take TODAY to help you improve your time management. (Yes, even if you’re still working from home!)

Time Management with Jen McFarland

All episodes available on iTunes:
https://itunes.apple.com/us/podcast/third-paddle-podcast-helping-businesses-get-unstuck/id1366929331?mt=2

I struggled to find my voice this week after the death of George Floyd. I’ve re-edited an interview from 2018 with Gerald Jones that ties together the history of black businesses, racism, sexism, and what we need to do to change the future. 

Support black businesses. 

Black Lives Matter.

Black Business Communities with Gerald Jones

All episodes available on iTunes:
https://itunes.apple.com/us/podcast/third-paddle-podcast-helping-businesses-get-unstuck/id1366929331?mt=2

We are taking a break this week. Please enjoy this rebroadcast of one of my favorite episodes from the early days. 

Are you in a self-created prison? Are you limiting your success ? Jen interviews Brian Fowlie who learned meditation to free his mind while in prison. Now he helps people break through the walls of limitation and develop personal empowerment.

Brian talks about how the prison system helped him see and breakthrough his limitations. You’ll also learn the business mindset benefits of meditation .

About Brian Fowlie

Brian Fowlie left home at 14 years old, becoming a homeless youth. Brian experienced drug and alcohol abuse combined with violence on the streets and soon became part of the juvenile justice system. By the time Brian was 21 years old, he had earned himself a 17-year to life sentence in California’s Department of Corrections. He walked into San Quentin fully expecting to die a convict death.

Brian did not get better in prison, he got worse. He spent the first 9 years building a reputation based on violence, volatility, and prison credibility in order to build what he believed to be walls of protection, keeping him safe and helping him survive in prison.

In 1997 a couple of significant events took place that combined to create the desire for change.

Brian realized that he was miserable and put into action a program that led him to accountability, personal empowerment, spiritual devotion, and uplifting his fellow convicts .

The prison was his home; he was going to live out the rest of his life there and die there, so he set out on a daily path of creating a different culture than the one that had himself and his friends miserable, depressed, self-loathing, and hopeless. He set out to change his view of his world, choosing to practice living each day with personal accountability, love, hope, possibility, inclusion, and peace of mind.

Brian was granted parole by the California Board of Parole Hearings and was released after serving more than 22 years in prison. He was 21 when he committed his crime and he was 43 years old when he walked back out of State prison.

Soon after his release, Brian took a minimum wage job. He was stoked because $8.00 an hour was a huge raise from his prison job, which paid pennies. He continued to strive, finding a better paying job later that year and has continued to progress into a journeyman inside wireman electrician, a trade that he learned in prison.

Brian earned his Bachelor’s of Science in Criminal Justice Administration with a Human Services Focus. He has continued with his graduate studies working toward a Master’s Degree in Peacemaking and Conflict Studies.

While working to provide for his family, going to school to further his education, Brian has also stayed busy serving his community by working with at-risk-youths, Keynote Speaker for the California Coalition for Youth Taking Action Conference 2012, and has even gone back into two prisons and a county jail to work with the prisoners he left behind, sharing his story, successes and challenges he has faced through his transition from a “Lifer” in prison to a citizen and community member in good standing.

The Mindset Shift the Released a Man from Prison with Brian Fowlie

All episodes available on iTunes:
https://itunes.apple.com/us/podcast/third-paddle-podcast-helping-businesses-get-unstuck/id1366929331?mt=2

This week, we dive into the new normal. How have things changed since COVID-19 and what does that mean for your business? That’s right. We’re going to talk about consumer behavior since COVID-19 what we know right now, and its possible implications for the future. 

References: 

thinkwithgoogle.com 

Are Recent Trends Here to Stay? Signals of a Mindset Shift 

About the Host

Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.

Today, she is the founder of Women Conquer Business, a boutique consulting firm dedicated to helping people build sustainable businesses. She’s a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at womenconquerbiz.com .

Consumer Behavior Since COVID-19

Actionable strategies, business how-to's, and real-world advice from subject matter experts and entrepreneurs to help you grow, nurture, and sustain your business. Make more money by improving your leadership, project planning, and digital marketing. Learn the soft skills it takes to be successful.

Women Conquer Business

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