Ep 50: STOP NOW And Listen Up Business Owners

In this episode of Women In Strength I download some honest and real thoughts as my gym turns 4.

The last year has been an utter shit show with gyms in Melbourne Australia closed for 8 months of it. 

I discuss:

How we got through it 
Why I do what I do 
What continues to drive me

I love backing up these episodes and discussing further so make sure to connect on Facebook and Instagram.  

Head to www.womeninstrength.com.au to sign up to my weekly newsletter for extra business goods.

Ep 51: My Gym Turned 4...... Thought Download

A honest discussion about where I'm headed with my new gym opening in 2022! Things are levelling up big time, come along for the ride.

Ep 69: My New Gym! Evolving Into Empire

Ep 72: Bigger Gym - What The Fuck Am I Thinking

Ep 79 Evolving In Business With Sigi Fisher

Ep 80: Dealing With Quiet Patches

Ep 91: Changes made in 2022, Real Talk!

This month I ticked over 6 years as a gym owner. Where has the time gone!

In this episode, I wanted to get real and raw and download some behind the scenes chats for ya. 

In this episode I discuss lessons, mistakes, fuk ups and things I didn't expect to come up. 

You will feel a change of pace and energy as I move into these points unscripted. 

Enjoy x

P.S Fully Booked Masterclass is open! Your FREE Masterclass to get more clients. March 15th 1-3pm AEDT. 

Hit this link to sign up and let's have some fun! https://www.womeninstrength.com.au/fully-booked

Wanna hang out more?! Come play on IG womeninstrength_

And if ya loved this episode, please leave a review x

Ep 95 - Vulnerabilities in real time 6 years of gym ownership

CEO Week was a huge success! The Business Edit Quarter 1 revealed lots of common themes for business owners, struggles, challenges, roadblocks. 

In this episode I discuss common problems shared amongst the group and how to move through em!

Sign up for The Business Edit Q2/Q3 here: 
https://www.womeninstrength.com.au/the-business-edit

Ep 98: A week with Business owners, common problems

Cleaning up your business can be the make or break when it comes to scaling and stretching further. In this episode I talk about some of the most common areas of business that need a big old spring clean.

Get to it!

The Collective is enrolling! The place to be if you want to build a spacious, successful and fun AF business this year, check it: https://www.womeninstrength.com.au/the-collective

Ep 103: Does your business need a massive clean up?!

Ep 104: Marketing, Social Media and Content Creation with Annie Short

Ep 107 - Behind the scenes with Jamie Smith

Ep 108: I'm done with fitness

Some things come to an end to allow new things to take up space. 

Today I share why I changed core identifying elements in my business. My IG handle, this podcast name, she's getting a mix up for a very good reason. 

10 years of business behind me, I feel like I'm just getting started. I take you through this exploration phase and what I intend to do next.

*Welcome to Rogue Business with me Ro, the podcast that celebrates unconventional paths to success in the business world. We're all about embracing the unconventional, even when it's not the most polished journey. ⁣
⁣
My mission is to help you learn about leadership, autonomy, scaling, and the systems needed to stay true to your values and make bank.⁣
Our listeners are no fools; they're smart, non-conformists who reject traditional molds. They're here for a community that supports their rogue approach to business. If you're seeking a fresh perspective on success without compromising your authenticity, this podcast is your guide to a rogue business journey. Join me for inspiration and insights into making it your way*⁣

Ep 109: Instagram change, being a fuk up but still slay

Hindsight, she's a beaut!

In this episode I dive into the key areas I would have changed in my first few years on business ownership. 

This one is juicy!

Ep 110: My first two years, I would change these things...

Business is both messy and magical. There will be times when challenges come up and we think we can't handle it or move through it.

In this episode I talk about those times where it feels like we literally can't get out of it, what to do and how to move.

Ep 112: What if business isn't working out....

IT'S TME TO HIT YOUR FIRST 100K YEAR

You know you have an amazing service that delivers exceptional results. The content you create really speaks to your audience and you're seeing consistent leads come through. You feel like you have a grasp on your day to day runnings, but things just aren't translating into bank. Why?!

In this episode I break down key areas to double down on if you're yet to hit your first $100k year. 

I CHAT:
*Treating your business like an actual business
*Consuming over creating content 
*Branding is so overhyped early on
*Leveraging time and model options to avoid burnout
*Word of mouth is Queen
*Core systems to focus on without overdoing it

LOVED THIS EPISODE:
Please subscribe, review and share the shit out of the show to support the show, thank you!

FOR MORE RIFF OFFS:
1. Follow me over on Instagram @rochenehawley
2. Snoop around at my website www.womeninstrength.com.au

Ep 113: Key areas to focus on for your first $100k year

BIZ AUDIT: 1x spot open for a February start! Time to rip apart your business and rebuild it stronger. This ain't your average pat-on-the-back container and it’s not a band-aid fix.  It’s a four-week deep dive into the guts of your business.  If you know you need to take a hard look at where you're at, sort out what’s firing on all cylinders and what’s just firing blanks, dissecting what’s working and axing what’s not, then you’re in the right place. ⁣
https://women-in-strength.mykajabi.com/offers/gZ94XB7Z/checkout
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LET'S CHAT: rochene@womeninstrength.com.au⁣
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STEPPING INTO DISCOMFORT IS NOT THE SAME AS STRETCHING TO YOUR OUTER LIMIT OF TOLERANCE ⁣
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I CHAT:⁣
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*Truly pushing to your level of tolerance ⁣
*Questioning if you can handle it⁣
*My own biggest fear I've been rubbing up with recently ⁣
*Recognition and respect for others but moving in truth for you⁣
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FOR MORE RIFF OFFS:⁣
1. Follow me over on Instagram @rochenehawley⁣
2. Snoop at my website 
www.womeninstrength.com.au⁣
⁣

Ep 114: Fluffy Challenge Vs Life Changing Moves

This one big area blew up my business in the first few years, but it was super intentional…⁣
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This episode is an absolute field of golden nuggets if you’re struggling to gain some traction early on in your business.⁣
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I CHAT:⁣⁣
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*Falling deep in service mode⁣
*Keeping your eyes and ears on everything about your client⁣
*Stumbling into brand and following that thread⁣
*Unintentional brand development⁣
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FOR MORE RIFF OFFS:⁣⁣
1. Follow me over on Instagram @rochenehawley⁣⁣
2. Snoop at my website⁣
www.womeninstrength.com.au⁣⁣
⁣

Ep 115: The biggest thing that grew my business

Case study time! How my client moved into a huge January signing 16x new clients (by the time Jan finished!).⁣
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Lead generation slow and sign ups stagnant, this ones for you. So many takeaways to implement straight away.⁣
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I CHAT:⁣
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*Alignment in your offer⁣
*Showing up to sell ⁣
*Content that actually hits ⁣
*Visibility in your objective⁣
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FOR MORE RIFF OFFS:⁣⁣⁣
1. Follow me over on Instagram @rochenehawley⁣⁣⁣
2. Snoop at my website⁣⁣
www.womeninstrength.com.au⁣⁣⁣
⁣
BUSINESS AUDIT 4 weeks:⁣
https://women-in-strength.mykajabi.com/offers/rTsSJ2Si/checkout

Ep 116: The steps we took to drop in 10 new clients asap!

2017-2018 was a big year for me as gym owner. A big growth year on paper, there were some key areas that made this a reality.  This episode I get very frank about what I did AND didn’t know about these core areas.  

I CHAT: *Brand *Quality of service *Marketing
*Word of mouth
*Systems
*Team and personal development 
*Repeat efforts 

LOVED THIS EPISODE: Please subscribe, review and share the shit out of the show to support the show, thank you!

FOR MORE RIFF OFFS: 1. Follow me over on Instagram @rochenehawley 
2. Snoop around at my website www.womeninstrength.com.au


Ep 117: Growing from $105k to $250k in one year

In this episode of Rogue Business, I'm getting real about breaking through that earning ceiling that's holding you back. If you're feeling stuck at “fully booked” but can't seem to level up, this one's for you. I'm tearing apart the bullshit around branding, content, messaging, and embodying your values—so you can stop playing small and start making serious moves in your business.⁣
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Key Takeaways:⁣
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Brand Identity: Your brand isn’t just about pretty colors and logos—it’s a vibe, an energy that your ideal clients can feel. Stop playing it safe; it's time to own what makes you different.⁣
Content Creation: Forget the trends and templates. Get hyper-specific with your content so it hits your audience right in the feels and speaks to their deepest pain points.⁣
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Maximise Your Messaging: Word of mouth is cool, but don’t just sit back and wait. You need to be out there actively selling and showing why you’re the go-to.⁣
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Embody Your Values: If you’re asking your clients to push themselves, you better be doing the same. Walk the damn talk, and your clients will follow.⁣
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“If you don’t want more money, more impact, and more soul-aligned humans, why the fuq are you in business?”⁣

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[00:00] Welcome to Rogue Business—let’s talk earning ceilings⁣
[02:02] Stop sitting on your hands—time to push through⁣
[06:40] Brand identity: more than just aesthetics⁣
[11:25] How to create content that actually converts⁣
[16:10] Maximise your messaging and drive sales⁣
[27:47] Embodying your values—lead by example⁣
[32:33] Recap—focus on these four key areas⁣
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If this episode lit a fire under you, don’t just sit there—do something about it. ⁣
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Follow me on Instagram @rochenehawley for more straight-up, no-BS business strategies. And if you’re vibing with the show, drop a review on Apple Podcasts or Spotify.⁣
⁣

Ep 118: Filling your final spots is more than just marketing...!

In this episode of Rogue Business, I’m diving into how to dominate in a commercial gym and grow your business in that environment. We’re talking about getting damn good at your craft, finding your niche, and mastering the core training principles that set you apart. But it doesn’t stop there—I’m also breaking down why making yourself known in the gym, building solid relationships with staff and members, and creating valuable content are non-negotiables. If you're looking to thrive in a commercial gym setting, this episode is your roadmap.⁣
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Key Takeaways:⁣⁣
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Craft Mastery: Get good at your craft and master the core training principles. ⁣
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Find Your Niche: Double down on what you do best and carve out a niche that sets you apart in the gym.⁣
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Make Yourself Known: Don’t be a stranger—build relationships with the gym staff and members to establish your presence.⁣
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Content Creation: Content fucking matters—it reinforces your brand and attracts clients. Make sure you're creating valuable content regularly.⁣
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Being Approachable: How you conduct yourself matters....⁣
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Low-Risk Opportunity: Take advantage of the low-risk opportunities in commercial gyms—they're right at your fingertips.⁣
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“There is a world of fucking opportunities in commercial gyms with low risk that is just at your fingertips.”⁣
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[00:00] Introduction and Overview⁣
[11:29] Mastering Your Craft and Finding Your Niche⁣
[21:33] Making Yourself Known in the Gym⁣
[29:21] Creating Valuable Content⁣
[35:25] Professionalism and Approachability⁣
[38:31] Putting Yourself Out There⁣
[42:21] Unlocking the Potential in a Commercial Gym⁣
Call to Action:⁣
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Follow me on Instagram @rochenehawley for more no-BS business strategies. And if you’re vibing with the show, drop a review on Apple Podcasts or Spotify.⁣⁣
⁣

Ep 119: Ready to dominate your commercial gym?!

In this episode of Rogue Business, I’m breaking down why your problem might not be lead generation, but retention. Too many business owners think they need more leads when the real issue is keeping the clients they already have. I dive into the key metrics you should be tracking, the hotspots where clients drop off, and how to implement retention strategies that actually work. If you're stuck at the same revenue level or can't seem to keep clients past a few months, this episode is your wake-up call.⁣

Key Takeaways:⁣

Lead Gen vs. Retention: The issue might not be generating new leads, but holding on to your existing clients. Don't ignore retention while focusing only on lead generation.

Identify Hotspots: Track your clients' lifetime and see where they tend to drop off. Look for patterns, like a high attrition rate around six months, and act before they leave.

Retention Strategies: Focus on proactive client management—regular goal setting, check-ins, and keeping motivation high through personalized attention.

Quality Over Quantity: Retention isn’t about adding more workshops or events—it’s about having better, deeper conversations with your clients and showing them you truly care.

“There is no point pouring more leads into your business if they're just gonna fall out the fucking bottom in three months time.”

[00:00] Welcome to Rogue Business and today's focus on retention issues
[05:15] Why your real issue isn't lead generation
[12:30] How to identify attrition hotspots in your business
[18:20] Retention strategies that actually work
[27:45] Quality conversations vs. adding more stuff
[35:30] Roundup and final thoughts on retention

If this episode hit home, don’t just sit on your hands—start tracking your retention and making changes now.

Follow me on Instagram @rochenehawley for more real talk on business growth. And if you’re vibing with the show, drop a review on Apple Podcasts or Spotify.⁣

Ep 120: If your business growth is slow AF, it's likely there's a retention issue

In this episode of Rogue Business, I'm cutting through the bullshit about growing a profitable business. So many of you are out here thinking you have a lead generation problem when, in reality, it's a retention issue. I'm laying out how to figure out where you actually need to focus. Plus, I'm spilling the tea on how two gyms went from stuck in the mud to skyrocketing revenue in just a few months.⁣
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This is about zeroing in on what really matters, nailing those retention strategies, and getting laser-focused on what's gonna move the needle. If you're sick of the constant hustle with no real results, this is the episode you need to hear.⁣
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Key Takeaways:⁣
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Lead Generation vs. Retention: It's not about just getting more clients. Sometimes it's about not losing the ones you already have. If you're just shoveling new leads into a leaky bucket, you're wasting your damn time. Plug the holes first.⁣
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Retention Strategies: It's about real quality care and knowing your clients inside and out. Catching issues before they blow up, regular follow-ups, and being on top of their goals is what keeps people around.⁣
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Doubling Down on Lead Generation: Stop scattering your efforts. Find out what's already bringing in leads and go all in on that. Instagram, word of mouth, challenges—whatever works for you, milk it for all it's worth.⁣
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Stay Focused and Relentless: Staying on track is hard when you're tempted by every new shiny idea. But it's the discipline of sticking to what works that separates the successful from the struggling.⁣
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Consistency is Key: This is about showing up and doing the damn work consistently. No magic tricks—just repeating what's proven to get results, over and over.⁣
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"Chasing novelty in your business will kill your business. Doubling down on what moves the needle is where the growth happens."⁣
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[00:01] All things money and how to actually grow your business⁣
[02:19] Why your mindset around money matters more than you think⁣
[07:01] Real talk: Two gyms breaking through revenue ceilings⁣
[09:26] The real issue: Lead gen or retention?⁣
[11:43] Getting serious about retention strategies⁣
[14:05] How to focus your lead generation efforts⁣
[16:31] Staying focused and avoiding distractions like the plague⁣
[18:55] Setting new baselines and keeping the momentum going⁣
[21:16] Why business growth is more predictable than you think⁣
[26:02] Growth as a compound effect—how to crack the code⁣
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If this episode gave you the kick you needed, and you're ready to get real about where your focus needs to be, head over to Instagram and follow me @rochenehawley for more no-BS business insights. And if you're vibing with the show, drop a review on Apple Podcasts or Spotify. It helps get this message out to more baddies like you.

Ep 121: How we went from $20k Months To $40k over 6 months...

EP 9: Navigating Social Media- What Can I Post

Majority of the coaches I talk to have one of the following business goals or a combination of them: ⁣
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1. To be fully booked and earning more money ⁣
2. To eventually have someone working under them⁣
3. To open their own space ⁣
4. To out source some of their work ⁣
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I’ve been having a heap of conversations with coaches as they prepare for rebuilding and reopening and there have been so many of the things in this episode coming up on repeat. ⁣
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I know them cause I did them. ⁣
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I hear some really wicked future goals but these mistakes keep pushing them further away from the vision they desire. ⁣
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Not accounting for tax, rates all over the shop, no quarterly plans, not spending enough time on client care, focussing on more leads but having no idea how to sell...... just a few that I discuss in this episode.⁣

Ep 23: 10 Mistakes I See Many Coaches Making

This week I was finalising some work with a copywriter I hired. She was asking me lots of questions around why I created my business, my gym and my upcoming program for female business owners. As I sat and worked through my thoughts the answers kept coming back to the same thing. I wanted to help other women explore the strength that they have but never yet truly unleashed. Whether that be in the gym or in their business.

She asked me what were the real struggles that I faced as a Coach and business owner.

It wasn’t the lack of knowledge or the lack of systems or my sales skills. It was my self-doubt. The negative thoughts that kept me small and controlled every action I did or didn’t take.

Ep 29: How Self Doubt Affected My Business

In this episode I talk about a real threat for many coaches. It leads to burn out and you don’t really know why.⁣
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I had been in scarify mode for a while. 2016 I had asked myself if I could continue to live like this. Anything and everything was done out of the fear of losing it all. All the stuff I had worked for felt like a massive weight I had to withhold so I couldn’t take a break or take a slower pace.⁣
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“Passion” was the rouse, vision was the explanation given. It was out of scarcity and it felt like shit. ⁣
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Forever tired, always exhausted. Monday to Saturday go go go, fall on the couch come Sunday and try to recuperate. Those bad weeks that were always present every month but we don’t want to acknowledge them.⁣
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We can change the way we run our business but it does require you to deep dive on your shit and lay your ego out. ⁣
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Always hitting the month to month cycle where you are feeling “in flow” for 3 weeks and then you get that 1 week where you feel like utter trash. ⁣

Ep 33: Moving From A Scarcity Driven State...

Fear of failure shows up in lots of ways to keep us comfortable and keep us safe.

Fear of failure stops so many women from taking action in their business.

When we fear failure we perceive that failure itself is going to be so bad that we can’t handle it. We perceive the impending failure to have so many horrible consequences. The worry grows, the anxiety builds, we immobilize ourselves and take no steps at all. It is safer to stay where we are, rather than walk into a perceived death trap.

Ep 37: Fear Of Failure - Help Me!

Welcome to Rogue Business with me Ro, the podcast that celebrates unconventional paths to success in the business world. We're all about embracing the unconventional, even when it's not the most polished journey. ⁣
⁣
My mission is to help you learn about leadership, autonomy, scaling, and the systems needed to stay true to your values and make bank.⁣
⁣
Our listeners are no fools; they're smart, non-conformists who reject traditional molds. They're here for a community that supports their rogue approach to business. If you're seeking a fresh perspective on success without compromising your authenticity, this podcast is your guide to a rogue business journey. Join me for inspiration and insights into making it your way.

Popular tracks by Rogue Business with Rochene Hawley