We all know that social media is addictive, and that it’s only a matter of a few clicks for it to become a habitual routine in your life. It is crazy how fast time flies with while scrolling through the endless feed of people and things, and really, anything. In this podcast episode, we will touch on two major factor that create this addictive quality: the automated engagement of scrolling and the feeling of validation created within the app. By breaking down the technical and psychological factors behind the addictive nature, maybe we could make better choices when we are about to click that app that will easily devour the next several hours of our day.

Wonji Shin