In this podcast, WordPlay PR Director Penny Smits interviews experienced news and event photographer Luka Kauzlaric.
Luka has taken a broad range of images for international clients, including the Bill and Melinda Gates Foundation.
Topics covered include:
- Why newsrooms are increasingly reliant on supplied images to be submitted with press releases (including profile photos) and the opportunities this presents for smaller organisations.
- The key ingredients needed for a great photo
- The questions Luka asks clients before taking images for brand purposes.

APOLOGIES: Luka was out 'in the field' when this interview was taken, so sincere apologies for the quality of the phone audio. To read a full transcribe of the interview, please visit http://www.wordplaypr.com.au/connect/
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Luka's website: www.releaseimages.com.au
Project Brand: www.projectbrand.eventbrite.com

A Picture Paints a Thousand Words

WordPlay Public Relations gives a big voice to small business and nonprofits. During this podcast series, PR executive and former journalist Penny Smits will interview fellow branding professionals and share personal tips on how small businesses and nonprofit organisations can increase their profile. 

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