Mathias produced his "DEEPSEA" track due to the collaboration with workaholic fashion. Every three month outstanding electronic music artists pick a theme for a print street-wear collection. The artist and workaholic commonly design the motives, linking with out of the box illustrators and graphic designers. The collection is then refined with track reflecting the topic of the collection.   

The idea for the collection and the track Deepsea with Mathias Kaden was easily found. 
By choosing three different animals, living in the sea, he wanted to point out the contrasts within this alien world. As the Deepsea represents silence, it also continues to produce different sounds non stop. Down there it's as dark as can be and at the same time the utmost colours exist that one can barely comprehend.

Some of the seas residents dare taking a glimpse at the sunlight whilst others prefer to spend their time in complete darkness. They hunt and serve each other likewise. They stay on the ground or swim right to the top. On the one hand the vast dimensions of the ocean represent freedom and on the other the depth appears to be rather confining.

Together with the graphic designer Frank Gräfe we worked out different motives that bridge these aspects symbolically as well as visually. Front and back are connected by each print on the shirts and sweaters and both sides do have their individual appeal. Each animal can be easily identified, however by working with only the outlines the motives stay diffuse to a certain degree.

During the photo shoot with the photographer Alte Eule the aim was to "dive" into the topic without making it a phantasy world. We blurred the lines between those two worlds and made our models become a mixture between human and fish. A creature that loves (and lives) contrasts and at the same time has to love and live them.

_______________________

www.mathiaskaden.de

www.workaholicfashion.net

DEEPSEA by Mathias Kaden

"TANKWAR" was produced by Bill Youngman for workaholic fashion. The track is part of the "DJs are workaholics" collaboration with Killekill, label and party organiser from Berlin. Every three month artists from the electronic music scene design prints for a clubwear collection. Check this: http://workaholic.bigcartel.com/djs-are-workaholics !

TANKWAR by Bill Youngman

Gregor produced the Shadow Edit of his track "Through the Shadow Glass" due to the collaboration with workaholic fashion.

Every three month artists from the electronic music scene design prints for a streetwear collection. During the Summer of 2011 workaholic worked with Gregor on a collection inspired by the Break New Soil Logo and his latest album "Lights from the inside". They launched the collection called "Shadow Glass" on the Sun Moon and Stars (Sonne Mond und Sterne) Festival.

You wanna know more about workaholic fashion and the collection, please check: 

www.workaholicfashion.net
www.facebook.com/workaholicfashion
www.gregortresher.com


THROUGH THE SHADOW GLASS (Gregor's Shadow Edit) by Gregor Tresher

"5 Seconds To Jack" is a track by the new project of DJ Emerson und Dualton, called Pawn Shop People. They cooperated with workaholic fashion for part II of the "DJs are workaholics" series. The collection "Who is Jack?" was also designed by Emerson and Dualton. 

“In the beginning there was Jack, and Jack had a groove. And from this groove came the grooves of all grooves. And while one day visciously throwing down on his box, Jack boldly declared: "Let there be house!" And housemusic was born…”
Who doesn’t know that anthem of Larry Heard aka Mr. Fingers?! The work of DJ Emerson and Dualton was inspired by that early track and so they took this issue for the creation of their workaholic tee collection. What can we tell you about those guys? 

Emerson being on a trip, playing worldwide, managing 3 labels, always being online and open for new projects – for sure, this boy got bass! Dualton dealing with different jobs at the same time, providing the formula for vibrating house tracks that makes you start dancing in the morning and having Patrick, that is the fastest graphic designer ever worked with.

The shirt “Jack had a Groove” is something special, it’s a picture puzzle. Have a concentrated look at it, guess what it means and jack your body! Who is Jack? Do you know it? We found it out, can tell you…! And from what we know and wanna create with our project: JACK must be a workaholic!

Every 3 months workaholic collaborates with djs & producers from the electronic music scene. The artists design prints for t-shirts, hoodies, tank tops and other clubwear or basic wear garments. And they produce a track, inspired by what they have in mind thinking about being workaholic and reflecting the theme of the collection. Available @ www.workaholicfashion.net


<b>Released by: BluFin Records</b>
Release/catalogue number: BF086
Release date: Feb, 2011

5 SECONDS TO JACK by Pawn Shop People (DJ Emerson & Dualton)

Marco Resmann is visionary UPON.YOU label-chief and part of Luna City Express, amongst others. 
Since long he has reached the hearts of lovers of electronic music as a solo producer and DJ.  

Marco is the spiritual father of the 5 significant motives, which now adorn the zeitgeisty 
garments of workaholic fashion. 

It was Marco’s intention not only to develop prints for cool shirts, but to add a message or questions 
to his workaholic collection as well. What would the world be without things that seem to be so 
simple but sometimes forgotten? Is reflecting on values old-fashioned? 

Marco and workaholic would like to invite you on a trip to the past or to lay down on a flowery meadow, 
to let yourself go and follow the clouds presenting mythical creatures. Being open for emotion, 
caring about others, feeling human – how easy that can be...
____

www.uponyou-records.com

www.workaholicfashion.net




IMAGINE by Marco Resmann

"WORKAHOLIC"  is the first track of the DJs ARE WORKAHOLICS series, belonging to a fashion collection designed by Bara Bröst. 

Bara Bröst are workaholic friends and supporters of the first hour. No wonder they named their track after us. As expected - the number grooves and is as warm and happy as we are;)
The Bara Bröst guys didn't have to wonder whether they would call themselves workaholics. They share a similar philosophy regarding the definition of work and pleasure. Both are the same if you decide to follow your vision of life. It might be a rocky way, but one full of freedom and creativity.

Every 3 months workaholic collaborates with djs & producers from the electronic music scene. The artists design prints for t-shirts, hoodies, tank tops and other clubwear or basic wear garments. And they produce a track, inspired by what they have in mind thinking about being workaholic and reflecting the theme of the collection. Available@ www.workaholicfashion.net

WORKAHOLIC by Bara Bröst

"FOG YOU" was produced by Snuff Crew for workaholic fashion. The track is part of their "DJs are workaholics" collaboration. 
Looking for an Acid House artist to collaborate for a next “DJs are workaholics” collection workaholic found Snuff Crew. The guys always play with masks, leaving a lasting impression from the first moment on. With a clear focus on finest oldschool sound, Snuff Crew makes your body dance. And that’s what we want: We really wanna dance & sweat again! Like in the old days and nights. We wanna feel our bodies, smile and scream on the dancefloor! We need kickin bass lines and heights!
“Are you house?” is more a statement than a question.

Every 3 months workaholic collaborates with djs & producers from the electronic music scene. The artists design prints for t-shirts, hoodies, tank tops and other clubwear or basic wear garments. And they produce a track, inspired by what they have in mind thinking about being workaholic and reflecting the theme of the collection. Available@ www.workaholicfashion.net

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