sunshine live 2021 WOW.Jingles & Branding

Creatively showcasing the biggest songs from multiple decades.

Radio Norge 2021 ReelWorld Imaging

Talpa Radio’s brand new radio station XM has launched with a new Wisebuddah jingle package. The new sound is a collaboration between Wisebuddah and the XM Production Team, who post-produced the vocals. The original package was produced by Wisebuddah for Germany’s Planet Radio.

WISEBUDDAH XM 2017 MONTAGE

R.SH 2020 WOW.Jingles & Branding

kronehit - Branded Intros - 2. Quarter 2020

German public broadcasting station, 1LIVE, have launched an extensive overhaul of their station sound and imaging, teaming up with London-based production company Wisebuddah for the first time.

Every day, nearly 3 million people listen to the Westdeutscher Rundfunk (WDR) station across North-Rhine Westphalia, tuning in for some of the most varied and progressive content on German radio. 

Reflecting this, Wisebuddah have produced a package that features over 35 distinct compositions, ranging from IDs to Show Openers and talkover Beds, along with a brand-new set of Information Elements and Sweepers. The new audio identity is then all brought together with the station’s brand-new sonic logo, which has been designed to underpin the uniqueness of the German station.

David Mannheim, Brand Manager, 1LIVE added: “For the “new 1LIVE” we were looking for an individual and unmistakable package that sounds urban, modern, warm, young, dynamic, but by no means cheap or stressful. In addition, the new sound package should pick up on current music trends and optimally adapt to the 1LIVE playlist. In the first meetings we explained to the Wisebuddah team our philosophy and conveyed what DNA 1LIVE carries. 

This balancing act - intense and dynamic, but not sounding stressful or annoying - was implemented very well by Wisebuddah. The final elements are very easy to drive and combine optimally with the range of content that 1LIVE displays daily in the program: events, comedies, topics from the sector, current news and listener interaction.”

Phil Tozer, Wisebuddah’s Managing Director, said: “David and the team asked us to create a wide-ranging package that really represented 1LIVE and its listeners and wanted us (like them) to be courageous and unconventional. From meetings in London, to great collaborative discussions and listening sessions, this was always at the forefront of our minds. 
It means we have created something that, from both a musical and a branding point of view, flows smoothly through and connects the stations programming, yet resonates on an individual level too; be that with a presenter’s personality or the next song on the 1LIVE playlist.

Check out the new Wisebuddah website featuring this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands) and Fun Radio (France) at www.wisebuddah.com.

Wisebuddah 1LIVE 2020

With a station name pronounced as ‘extreme’, our Finnish friends love revolutionary sounds!

So we pushed the limit(ers) once again with compositions & compression to the max... Although we'll usually say: Turn it up loud, when you're wearing headphones, you might wanna give it an easy start ;-).

yle X3M - Finland | Demo

RADIO 7 2020 WOW.Jingles & Branding

Work Showreel Jan 2021

delta radio 2021 WOW.Jingles & Branding

98FM’s new sound is an evolution of the 2018 branding and reflects recent developments in the station’s format and playlist to incorporate more of the biggest hits through a number of years, along with today’s best music. 
 
The package blends new custom elements (including a brand-new TOTH, fresh Show Openers for Dublin Talks and 98FM’s Big Breakast, and a new News theme), with a selection of IDs taken from Wisebuddah’s Antenne Bayern 2020 package. 
 
The current distinct 98FM sonic trigger is retained; and is designed to flexibly project the station’s branding by adapting to musical style, key and tempo to fit any song intro, bed or promo.
 
Pat Gill, Imaging Director at 98FM, said: “We’re really excited to get this package on-air. We wanted to build on the elements of our existing sound and I think we’ve created something really fresh. It has been great fun to work with the Wisebuddah team again to strengthen the 98FM brand in Dublin.”
 
Wisebuddah’s Business Relations Manager, Dom Scott, added: “It’s been great working with 98FM again on this new package, Pat is an Imaging Director at the top of his game who knows what he wants creatively and you can hear the results in our latest collaboration. Adapting a well-known station sound to accommodate a shift in format can be a tough brief so congratulations to Pat and the creative team for pulling it off!”

delta radio 2021 WOW.Jingles & Branding

WOW.Radiobranding

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