Finland’s newest nationwide radio station, POPfm, has launched with a fresh audio identity from PURE Jingles. Designed for a Hot AC format, the custom-made package features dynamic jingles that support smooth, seamless transitions across a wide range of music.

POPfm plays feelgood hits from the '90s to today and focuses on positive, entertaining content. Seeking a sonic identity that reflects this tone, co-owner and CEO Mattias Gustavsson, together with international radio consultant Niklas Norden, turned to PURE Jingles.

“Our goal is to make POPfm one of Finland’s leading national stations, so we had high expectations for our brand sound,” says Niklas Norden. “Flow is key for us. The jingles not only had to match our carefully curated playlist but also blend smoothly from one track to the next. We needed a smart solution.”

PURE Jingles branding consultant Thomas Giger explains: “Together with the team, we created a modular jingle package with elements in every musical key, enabling harmonic transitions. We invested several additional weeks into developing this system - something any program or music director who values important detail will appreciate. It enhances the listening experience and can increase time spent listening.”

Mattias Gustavsson adds: “PURE Jingles custom-designed this package to be compatible with our AI-driven scheduling tool. The results are remarkable. The jingles precisely match our music flow, delivering something truly innovative in radio branding. This project is a perfect fusion of world-class audio design and cutting-edge technology. Our thanks to PURE for their outstanding work and collaboration.”

POPfm - Finland | Demo

Couple bits I made recently for KISS, KISSTORY and KISS Xtra

Kiss - Feb-Apr 2025

MNM • POWER INTROS • 2025.3

MNM • TEENS500  • TOTH'S & NUMMER 1

Imaging Blueprint CHR / Hot AC is always first for branding new music!
Own the biggest hits before you competition!

Imaging Blueprint is the first and only artist focused radio production service. It features an innovative, online database containing thousands of audio files including sound design, music beds, artist-imaging workparts, vocal work parts, topical elements and much much more!

This is a small demonstration of audio uploaded to Imaging Blueprint CHR / Hot AC throughout the month of May 2025.

Imaging Blueprint - Highlights - May 2025

WCBS-FM 2025 Reelworld Demo

We’ve helped MNM get kitted out for summer 😎

Summer has definitely arrived here in Europe and the East Coast of the USA – how does your station sound change to reflect the season? 

We’ve remixed some of the core themes from MNM’s hybrid imaging-jingle package, composed a couple of new ones, and built a few summer promos – all of this coming together on-air alongside branded intros for the biggest summer hits on the MNM playlist.

MNM is part of VRT, the Flemish public broadcaster. We collaborate with state and commercial broadcasters of all sizes to craft distinctive station sounds. Interested in sonic branding or exploring new audio ideas? We’re always happy to chat – no obligation.

Get a taste of how summer sounds on MNM!

MNM Summer Reelworld Imaging 2025

MNM • VORMGEVING: THE OFFICIAL SOUND OF SUMMER + MASHUPS

Benztown Classic Hits Imaging Library Format Composite

Imaging Director: James Connolly
Format Voices: Anne Vydra & Gary Bryan

Composite - Classic Hits - July 2025

Is there a more vibey, fun radio format when the sun is out than CHR? Here’s how summer is sounding in our format-defining production library, Production Vault CHR 😎

☑️ IDs 
☑️ Branded Intros 
☑️ Promos
☑️ Hour Openers
☑️ Beds 

We give you all the mixouts you need – from shells you can drop your positioner and station name into, to workparts, vocal mixes, and sound design – so you can take our ideas and run with them.

Production Vault is like having the entire Reelworld production team working for your station. It’s available in multiple formats, so reach out and let’s set you up a demo! 

R.SH 2025 WOW.Jingles & Branding

WOW.Radiobranding

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