Ireland's most-listened to CHR station RTÉ 2FM asked Wisebuddah to create a fresh, unified sound to highlight their commitment to supporting the best emerging Irish talent.

With new themes for 2FM Rising, which champions multi-genre new Irish music and up-and-coming artists, and new imaging for the RTÉ Choice Music Prize, along with wider IDs for the station; the package provides a unique and authentic identity for 2FM’s new music programming by combining original Irish voice over and sung vocals with the latest international CHR production techniques.

Wisebuddah RTÉ 2FM 2020-21

SiriusXM - Imaging Highlights - March 2021

Sound Design: Denzil Lacey
All Production: Denzil Lacey

All content, brand names and artist names remain copyright of SiriusXM/Pandora.

www.denzillacey.com
www.zavamedia.com
www.siriusxm.com
www.twitter.com/denzillacey

ZAVA MEDIA SOUND DESIGN

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SiriusXM - Audio Highlights - March 2021

SPRING 2021 WOW.Power Intros

NPO RADIO 2 DEBUT NEW REELWORLD SOUND

The biggest radio station in the Netherlands, NPO Radio 2, is heading into spring with a brand new on air sound from ReelWorld.

The custom jingle package features 17 newly composed themes as well as news and utility elements.

Head of Imaging at NPO Radio 2, Guido Sprenger, said: "For Radio 2 we were looking for different imaging that really connected with the music that we're playing and the diversity of sounds and voices that define our station. ReelWorld surprised us with jingles ranging from Motown to Grunge, from sounds like The Weeknd to Fleetwood Mac. Together we constructed a sound that is unique and extremely recognisable."

The creative also includes a series of innovative ‘mash up’ mixes that combine Radio 2’s diverse playlist within jingles and talk over beds.

ReelWorld Managing Director Anthony Gay said: “NPO Radio 2 is a prestigious European radio brand with a clear vision. To support Guido, Basyl and the team with their objectives has been a huge honour. This package really kick starts our 2021 and there’s a lot more to come!”

The new sound is part of a long term partnership between NPO Radio 2 and ReelWorld which will see them create further updates across the coming years.

The MediaCityUK based production company with its roots in Seattle, USA, continues to develop the new sound for BBC Local Radio in the UK as well as RTE 2fm in Ireland and enjoys successful partnerships with Europe’s biggest broadcasters.

NPO Radio 2 joins the long list of European broadcasters using ReelWorld jingles and imaging that already includes Heart UK, NRK P1 Norway, BBC Radio 1, Los 40 Spain, and RTL Berlin.

NPO Radio 2 ReelWorld Themes 2021

Creatively showcasing the biggest songs from multiple decades.

Radio Norge 2021 ReelWorld Imaging

Power Intros - ffn (Hot AC)

Power Intros - 89.0 RTL (CHR)

Imaging Highlights - 89.0 RTL (CHR)

Reaching over 350,000 weekly listeners, iRadio is the leading CHR station in 15 Irish counties and this month the station launched a new Wisebuddah station sound to celebrate the award of their new 10-year broadcasting licence from the BAI (Broadcasting Authority of Ireland). 
 
Their package, built around a brand-new sonic identity, is a mixture of custom iRadio IDs and re-sing IDs from Wisebuddah’s popular Fun Radio package. Wisebuddah also produced bespoke News and Sports compositions, along with toolkit elements for branding song intros and other station imaging. 

Mark Cunning, CEO, iRadio, said: “We loved working with Wisebuddah. Their ability to understand our goals and ambitions… even to smile and nod at some of the crazier stuff was really important throughout this project. To sit in the studio, be part of the creative process and to hear and see the project come to life was fascinating.”

Paul Duffy, iRadio’s Head of Station Sound, said: “We wanted a package that stood out in a busy market and set the standard. If you want the best, you’ve got to work with the best. For us, this is where the fun starts. We have a new set of toys and we’ll use them to evolve and innovate our audio based around this package.”
 
Dom Scott, Wisbuddah’s Business Relations Manager, added: ”This is the first package we’ve produced for iRadio and we had a great time working on it with them! CEO Mark Cunning and Imaging Director Paul Duffy had a clear vision for a unified and cutting-edge audio brand and the result is a unique station sound which matches iRadio’s ambitious plans for the future.” 

Head to the Wisebuddah website to hear this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands) and Fun Radio (France)) at www.wisebuddah.com.

Wisebuddah IRADIO 2020 Montage

Sky Radio, Netherlands

🎵
00:00 ID
00:03 Fast 1
00:12 Fast 2
00:20 Medium 1 	
00:36 Medium 2
00:45 Medium 3
00:52 Medium 4
00:59 Medium 5
01:07 Soft 1
01:10 Soft 2
01:18 Fast to Medium 1
01:23 Fast to Medium 2
01:30 Fast to Soft
01:41 Medium to Soft
01:49 Soft to Fast
01:58 Soft to Medium
02:04 ID
02:10 TOTH Weekend
02:19 Fast 1 Weekend
02:29 Medium 1 Weekend
02:37 Medium 2 Weekend
02:46 Medium 3 Weekend
02:53 Medium 5 Weekend
03:02 Soft 2 Weekend
03:09 Fast to Medium 2 Weekend
03:15 Fast to Soft Weekend
03:22 Soft to Fast Weekend
03:27 Soft to Medium Weekend
03:34 News, Service, TOTH
05:25 TOTHH
05:30 IDs

📻
Sky Radio - The Feel Good Station - Non-stop de beste muziek!
Wisebuddah

🌐
https://www.skyradio.nl/
https://wisebuddahjingles.com/stations/sky-radio

SPRING 2021 WOW.Power Intros

WOW.Radiobranding

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