SiriusXM - Imaging Highlights - March 2021

Sound Design: Denzil Lacey
All Production: Denzil Lacey

All content, brand names and artist names remain copyright of SiriusXM/Pandora.

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ZAVA MEDIA SOUND DESIGN

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SiriusXM - Audio Highlights - March 2021

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NPO RADIO 2 DEBUT NEW REELWORLD SOUND

The biggest radio station in the Netherlands, NPO Radio 2, is heading into spring with a brand new on air sound from ReelWorld.

The custom jingle package features 17 newly composed themes as well as news and utility elements.

Head of Imaging at NPO Radio 2, Guido Sprenger, said: "For Radio 2 we were looking for different imaging that really connected with the music that we're playing and the diversity of sounds and voices that define our station. ReelWorld surprised us with jingles ranging from Motown to Grunge, from sounds like The Weeknd to Fleetwood Mac. Together we constructed a sound that is unique and extremely recognisable."

The creative also includes a series of innovative ‘mash up’ mixes that combine Radio 2’s diverse playlist within jingles and talk over beds.

ReelWorld Managing Director Anthony Gay said: “NPO Radio 2 is a prestigious European radio brand with a clear vision. To support Guido, Basyl and the team with their objectives has been a huge honour. This package really kick starts our 2021 and there’s a lot more to come!”

The new sound is part of a long term partnership between NPO Radio 2 and ReelWorld which will see them create further updates across the coming years.

The MediaCityUK based production company with its roots in Seattle, USA, continues to develop the new sound for BBC Local Radio in the UK as well as RTE 2fm in Ireland and enjoys successful partnerships with Europe’s biggest broadcasters.

NPO Radio 2 joins the long list of European broadcasters using ReelWorld jingles and imaging that already includes Heart UK, NRK P1 Norway, BBC Radio 1, Los 40 Spain, and RTL Berlin.

NPO Radio 2 ReelWorld Themes 2021

ReelWorld ONE is a massive library of custom Jingles, Music Beds, Imaging Workparts, Song Intros, Sonic Logos and Vocal Elements plus monthly updates to keep your station brand sounding current and musically on-trend.

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98FM’s new sound is an evolution of the 2018 branding and reflects recent developments in the station’s format and playlist to incorporate more of the biggest hits through a number of years, along with today’s best music. 
 
The package blends new custom elements (including a brand-new TOTH, fresh Show Openers for Dublin Talks and 98FM’s Big Breakast, and a new News theme), with a selection of IDs taken from Wisebuddah’s Antenne Bayern 2020 package. 
 
The current distinct 98FM sonic trigger is retained; and is designed to flexibly project the station’s branding by adapting to musical style, key and tempo to fit any song intro, bed or promo.
 
Pat Gill, Imaging Director at 98FM, said: “We’re really excited to get this package on-air. We wanted to build on the elements of our existing sound and I think we’ve created something really fresh. It has been great fun to work with the Wisebuddah team again to strengthen the 98FM brand in Dublin.”
 
Wisebuddah’s Business Relations Manager, Dom Scott, added: “It’s been great working with 98FM again on this new package, Pat is an Imaging Director at the top of his game who knows what he wants creatively and you can hear the results in our latest collaboration. Adapting a well-known station sound to accommodate a shift in format can be a tough brief so congratulations to Pat and the creative team for pulling it off!”

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