In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Nicole Wheat, director of operations for Advanced Water Treatment (AWT). Wheat and her team at the water treatment dealership AWT have found success using a unique new form of digital marketing — TikTok. She explains from a high level what TikTok is and how the dealership initially started leveraging the tool. The conversation digs into where Wheat and the team find inspiration for their videos, including the fun stories behind a few favorites. Finally, she outlines the success the dealership has seen using TikTok to gain traction in its own community and offers advice to other business owners who may be wondering if this is a potential digital marketing avenue for them.

Key moment & wisdom: "There’s a lot of unique things about water treatment that people don’t know and we wanted to showcase that. We thought that TikTok would be a good way to really show the personality of our company and make content that would make people laugh and engage them," Wheat said. "It’s been working so far pretty well. We have quite the engagement."

Explore Advanced Water Treatment's (AWT) TikTok account here: https://vm.tiktok.com/ZMRDeoMEf/

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Checking In #53: What is TikTok?

In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello shares a September 2021 news brief. We would love to hear your feedback. Are there content areas you’d like to learn more about? Let us know at wqpeditor@sgcmail.com.

The news briefs cover national, international and professional water news. If anything draws your attention, you can read full write-ups through the links in the show notes. Special thanks to WQP Associate Editor Cristina Tuser for her work on industry news coverage.

View full show notes: https://www.wqpmag.com/videos/checking-54-september-2021-news-brief

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Checking In #54: September 2021 News Brief

In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Dale "DataDale" Filhaber, president for Dataman Group Direct on how the past year-and-a-half has shaped marketing for water treatment professionals, as well as principles that remain tried-and-true. Filhaber digs into how marketing and communications for water treatment professionals have been shaped by the pandemic and an increasing consumer focus on both wellness and sustainability. She also shares the top tips and tricks that have remained tried-and-true, including key market segments and effective ways to read new leads. The conversation covers actionable advice to both find new prospects and retain current customers, as well as digital tools dealers should pay attention to. Filhaber views the water industry as a "glass three-quarters full" industry and offers notes to excel in 2022 and beyond.

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Checking In #55: Staying Ahead in a New Age of Marketing

In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Shelley Peters, executive director for the Canadian Water Quality Association (CWQA) on her 30-plus year journey in the water industry, women in leadership and unique challenges CWQA members face. Peters shares her background in the water quality industry, from her initial days learning the ins-and-outs of water quality to her current role spearheading the Canadian association. The conversation digs into unique issues CWQA members face — including water quality issues, legislative issues and community education — and what drives Peters about her work. She also touches on how she's seen mentorship play a role in elevating women in leadership and her thoughts on barriers.

Key moment & wisdom (17:55): On barriers to women in leadership roles in water: “The one thing about women in any sort of position is that the biggest barrier that they might have for themselves is just their level of confidence. First and foremost, believe in yourself,” Peters said.

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Checking In #56: Shelley Peters on CWQA & Women in Leadership

In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello shares a November 2021 news brief. We would love to hear your feedback. Are there content areas you’d like to learn more about? Let us know at wqpeditor@sgcmail.com.

The news briefs cover national, international and professional water news. If anything draws your attention, you can read full write-ups through the links in the show notes. Special thanks to WQP Associate Editor Cristina Tuser for her work on industry news coverage.

View full show notes: https://www.wqpmag.com/videos/checking-57-november-2021-news-brief

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Checking In #57: November 2021 News Brief

In this special episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello does a live check-in with National Ground Water Association (NGWA) leadership at the NGWA Groundwater Week 2021, held December 14 to 16, 2021, in Nashville. NGWA President Brian Snelton explains hot topics at the show and how to get involved, while Ben Frech, PR relations and government affairs manager for NGWA, discusses the show floor and unique obstacles in hosting the first in-person NGWA Groundwater Week since the onset of the COVID-19 pandemic. Additionally, view a hyperlapse and other footage live from the show floor to get in on the action.

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Checking In: NGWA Groundwater Week 2021

In this episode of Checking In, we share a January 2022 news brief update.In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello shares a January 2022 news brief. We would love to hear your feedback. Are there content areas you’d like to learn more about? Let us know at wqpeditor@sgcmail.com.

The news briefs cover national, international and professional water news. If anything draws your attention, you can read full write-ups through the links in the show notes. Special thanks to WQP Associate Editor Cristina Tuser for her work on industry news coverage.

View full show notes: https://www.wqpmag.com/videos/january-2022-news-brief-wqp-checking

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January 2022 News Brief | WQP Checking In

In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Stephanie Tanner, lead engineer for the U.S. EPA's WaterSense Program, on EPA's recently published Notice of Intent (NOI) to consider drafting a WaterSense specification for point-of-use (POU) reverse osmosis (RO) systems. Tanner explains background on the WaterSense program and why EPA has potentially identified a need for a WaterSense specification for POU RO systems. She explains the key takeaways stakeholders and manufacturers should be aware of from the 20-page NOI, as well as what standards EPA is looking at to provide a framework for developing the scope. Finally, Tanner outlines specific feedback and input EPA is seeking from industry stakeholders regarding the NOI and how interested parties can share their perspective.

Related Content:
Read the EPA WaterSense NOI to Develop a Draft Specification for POU RO Systems: https://www.epa.gov/system/files/documents/2022-01/ws-products-ro-systems-noi.pdf
Learn more about an upcoming Feb. 16 EPA webinar answering more questions on this topic: https://www.zoomgov.com/webinar/register/WN_csrUkSLcTh6KZi5uGIBAsg
Send EPA comments/suggestions on the NOI here: watersense-products@erg.com

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EPA WaterSense NOI for POU RO | WQP Checking In

In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello shares a February 2022 news brief. We would love to hear your feedback. Are there content areas you’d like to learn more about? Let us know at wqpeditor@sgcmail.com.

The news briefs cover national, international and professional water news. If anything draws your attention, you can read full write-ups through the links in the show notes. Special thanks to WQP Associate Editor Cristina Tuser for her work on industry news coverage.

View full show notes: https://www.wqpmag.com/videos/february-2022-news-brief-wqp-checking

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February 2022 News Brief | WQP Checking In

In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Julia Machado, urban resilience manager at Wavin. The discussion digs into Machado's views on how cities can close their water loop. She explains the biggest barriers we are facing for long-term water security and how circulair water management may play a role in solving that. Finally, the discussion touches on how professionals across the water sector can collaborate on a One Water approach.

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Closing the Water Loop | WQP Checking In

Water Quality Products' (WQP) Checking In series features interviews and insights with leading professionals in the residential and commercial water quality industry. WQP Managing Editor Lauren Del Ciello launched the series in spring 2020 amidst the COVID-19 global pandemic as a medium to keep the industry connected and share valuable stories. The series works to bring you dynamic conversations and insightful lessons, while asking one all important question, "Checking in here; How are you?" Watch the series on our website at bit.ly/wqp-checking-in or on YouTube at bit.ly/checkinginyoutube.