In this episode of the Digital Excellence Podcast, our guest is Tom de Bruyne, he’s the founder of behavioural design agency SUE Amsterdam, where he, together with partner-in-crime Astrid Groenewegen, also founded the SUE Behavioural Design Academy.

He’s got a background in psychology, and also was a real “Mad Man” back in the days when he co-founded creative marketing agency Boondoggle Amsterdam. In this podcast, we'll talk about the idea of behavioural design as the way to go to generate effective and desired consumer behaviour. Also, we talk about Covid-19 government communication (when talking about desired human behaviour), and we discuss business failures Tom's learned most from.

DEP #9: Tom de Bruyne - “CRO teams need deeper understanding of the human behind the customer”

In het kader van de Digital Excellence Monitor 2021 interviewen we de winnaars in de verschillende branches: in deze aflevering spreek ik met Didy Bos, senior online marketeer bij groene energieleverancier Greenchoice.  Zij gaat in de Energie branche aan kop.

DEM 2021 - Didy Bos (Greenchoice): "Wij willen de klantvriendelijkste energieleverancier zijn"

DEM2021 - Lars Smit (ANWB): "Combineer gezond boerenverstand met testen en valideren!"

DEM 2021 - Bart Liebregts (KPN) "Klanten verwachten steeds meer van het digitale kanaal"

DEM2021 - Ivonne van den Heuvel (ANWB): “Digitaal moet eenvoudig zijn"

Hans Burki and Niels van de Hoogen about their journey towards offering the best mobility solution in the market, trends in the Automotive Industry, the challenges Athlon faces and what it means to provide a total mobility solution.

Athlon: About customer satisfaction and total mobility - Digital Excellence Podcast

In this episode of the Digital Excellence Podcast, our special guest is Tom van den Broek, he’s the head of product at Dutch public news and sports organization NOS. That means: he’s not your typical e-commerce kind of guy, he’s optimizing for other purposes than “selling”.

At NOS, they’re doing great digital stuff, using state-of-the-art technology that’s definitely worth exploring and talking about, so I’m really happy we have Tom on our show. You’ll hear all about:

- Digital in a big news organization
- The use of data and analytics and Augmented Reality
- Open rates of 70% on the World War 2 News project e-mail newsletters,
- The huge surge in traffic during the Covid-19 pandemic and “thundering herds”
- The optimization and launching of new(s) apps, 
- And there's much, much more!

DEP #8 - Tom van den Broek: My obsession is to find the sweet spot between technology & our audience

The WUA Digital Excellence Podcast contains in-depth interviews with professionals from various industries. Together with an expert they talk about achieving Digital Excellence. How do they handle this? What drives them? Learn from the conversations and be inspired.

WUA is an independent research agency in the field of digital experience benchmarking. Every year, WUA maps the experience of more than 50,000 (potential) customers in the field of digital acquisition, retention and service customer journeys based on validated research models. With the Digital Experience Benchmark of more than 27,500+ websites and apps, we provide insight, direction and energy to organizations in more than 21 countries in order to strive for digital excellence.

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