YiAM RiCh is more than an artist—he’s a visionary storyteller whose music transforms struggle into triumph.

Born in Riverside, California, Rich discovered his passion for music at just 15, carrying forward the legacy of a family of musicians. Even through the challenges of his youth in Moreno Valley, his love for sound became the force that turned his life around.

Seattle marked the turning point. Immersed in hip hop culture, Rich realized the lyrics he heard mirrored his own experiences. That connection ignited his drive to share his story through music. His artistry grew rapidly—writing, producing, and crafting beats that captivate listeners with addictive melodies and raw, versatile storytelling.

In 2003, Rich founded HardHeadRecords, a Washington, D.C. based management, production, and promotions company. Built on resilience and authenticity, HardHeadRecords has become a platform for collaboration, supporting DMV (D.C., Maryland, Virginia) artists who believe in unity over competition.

Today, Rich is building more than a label—he’s creating a movement. HardHeadRecords stands as a dynasty in the making, rooted in unity, vision, and victory. Through his music and leadership, Rich continues to inspire, proving that when artists stand together, they rise together.