Want to learn how to influence people and learn their values just by their language? In this episode, we talk with Mark Bowden! Mark is a best-selling author, Founder, and Human Behavior/Body Language expert! He is credited with pioneering nonverbal analysis of human behavior where it pertains to influence and/or persuasion. His techniques have been used by G7 leaders, including Canadian Prime Minister and Stephen Harper. He is the Founder and President of TRUTHPLANE, a communication training company that offers a unique methodology for anyone who has to communicate with impact to an audience. His bestselling books on body language and human behavior are: Winning Body Language; Winning Body Language for Sales Professionals; Tame the Primitive Brain; and Truth & Lies, What People are Really Thinking. Mark is a regular instructor for Canada’s #1-ranked EMBA program at Kellogg-Schulich School of Business, and he is President of the National Communication Coach Association of Canada.

Mark uses his unique system of cutting-edge and effective nonverbal communication techniques to instantly help audiences become more confident, collaborative, and credible in their communication. His highly acclaimed TEDx talk, “The Importance of Being In-Authentic”, and YouTube Channel have reached millions of people, and he has presented to many of the most prestigious organizations in the world, including Microsoft, Toyota, VW, Samsung, Johnson & Johnson, KPMG, GSK, Walmart and Nestle.
In today’s episode, we cover Mark’s childhood, how he learned to live with his dyslexia, and how it brought him to his passion for human behavior. We’ll also learn the difference between influence and persuasion, how to learn other people’s values from small talk, and making a powerful first impression. If you want to learn how to read behaviors from others fast, keep listening!
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Kraken – Visit kraken.com/yap now to learn more or search for “Kraken” in the app store Eight Sleep – Go to eightsleep.com/yap to check out the Pod Pro Cover and save $150 at checkout Jordan Harbinger – Check out jordanharbinger.com/start for some episode recommendations
Social Media:

Follow YAP on IG: www.instagram.com/youngandprofiting

Follow Hala on Linkedin: www.linkedin.com/in/htaha/

Follow Hala on Instagram: www.instagram.com/yapwithhala

Reach out to Hala directly at Hala@YoungandProfiting.com

Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Timestamps:

00:52- Mark’s Childhood and Living with Dyslexia

9:22- The Animal and Reptile Brain
12:37- How Influence and Persuasion Are Different
16:27- Understanding Other People’s Values
28:30- How to Influence People Using Their Values
30:21- Difference Between Traits, States, and Moods
39:39- Making a Powerful First Impression
46:52- How to Take Up Space
50:45- Mark’s Best Advice for Dating Phases
1:01:57- The Need to Be Inauthentic
1:08:36- What Makes a Great Story
1:12:45- Mark’s Secret to Profiting in Life
Mentioned in the episode:

Mark’s Website: https://truthplane.com/

Young and Profiting with Hala Taha

Episode #142: Make a Powerful First Impression with Mark Bowden

Crush the competition by learning the strategy of preeminence! 

This week on YAP, we’re chatting with marketing mastermind, CEO, speaker and best-selling author, Jay Abraham.

Jay Abraham is the founder and CEO of The Abraham Group and is a world renowned marketing strategist, business innovator and entrepreneurial advisor. He has mentored some of the biggest business titans in the world such as Tony Robbins, Daymond John and Stephen Covey - earning him the nickname “Mentor of Mentors”. Jay has spent the last 30+ years solving problems for over 10,000 clients from the likes of Microsoft, IBM and FedEx. He has been featured in USA Today, New York Times, Washington Post and more.  

Since he was just 20 years old, Jay has been helping company’s solve problems and increase their bottom lines, working across hundreds of industries throughout his career. You can absorb many of his life’s learnings from his famous book Getting Everything You Can out of All You’ve Got. 

In today’s episode, we’ll go deep on Jay’s signature strategy of preeminence, and why you need to fall in love with your customers, as opposed to your products and services. We’ll get an understanding of how we can borrow marketing and business strategies from one industry and implement them in another to get an edge over our competition. And, we’ll get Jay’s key strategies for marketing including his parthenon marketing methodology and leveraging a host-beneficiary Relationship.

If you want to learn business and marketing secrets from one of the highest paid consultants in the world - keep on listening!



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Social Media:



Follow YAP on IG: www.instagram.com/youngandprofiting

Reach out to Hala directly at Hala@YoungandProfiting.com

Follow Hala on Linkedin: www.linkedin.com/in/htaha/

Follow Hala on Instagram: www.instagram.com/yapwithhala

Follow Hala on Clubhouse: @halataha

Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com



Timestamps:



(9:10) - Intro

(9:45) - Jay’s Entrepreneurial Origins

(13:55) - Importance of Experience

(17:45) - Moving from Industry to Industry

(22:30) - Bringing Strategies from Industry to Industry

(28:44) - Host Beneficiary Relationship

(38:15) - Who to Partner With In A Beneficiary Relationship?

(41:48) - Strategy of Preeminence

(49:50) - Clients vs Customers

(51:45) - Your Clients Should Be Your Friends

(55:00) - Pre-Eminence Defined

(59:55) - Increasing Your Clients

(1:06:56) - 3 Ways To Increase Revenue and Profit

(1:10:50) - Providing Incentives for Clients

(1:15:00) - Importance of Integrity

(1:16:50) - Jay’s Secret to Profiting in Life

(1:20:05) - Where to Learn More About Jay



Mentioned in the episode:



https://jayabraham.com/

https://www.abraham.com/collections/books/

YAP - Young and Profiting Podcast

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