Once upon a Twitter

Nobody wants to get blasted

A long long time ago
In the days of old 
Direct mail campaigns
Were a marketer’s gold

Commercial email marketing evolved
We’ll get ‘em fast 
With batch and blast
Problem will be solved!

But No –
Ain’t nobody wants to get blasted
We want conversations    
Email content that engages
Cause No – 
Ain’t nobody wants to get blasted
All that you’re missin’
Can be corrected if you just listen

Nobody Wants To Get Blasted

By Julie Neumark

WHEN IT COMES TO CONTENT MARKETING
YOU ARE NOT ALONE IN STRUGGLING TO FIND, THE TIME

BUT TIME IS KINDA ONE OF THOSE EXCUSES
CAUSE INSIDE YOU KNOW THE BIGGEST ISSUE HERE, IS YOUR FEAR

DON'T BE AFRAID
TO GIVE IT AWAY
CAUSE THE RECIPE
FOR YOUR SPECIAL SAUCE SHOULD BE FREE
TO THE WORLD
AN INFORMATION SELF-SERVE
WITH TRANSPARENCY, YOU WILL SEE
THE TRUTH BEHIND YOUTILITY

DO YOU THINK THAT YOUR PROPRIETARY
METHODOLOGY ISN'T ALREADY KNOWN?
C'MON - OH, OH, OH

WAKE UP AND SMELL THE FACT THAT YOUR FREE CONTENT
FILTERS OUT ALL OF THE CRAPPY CLIENTELE
SO YOU MIGHT AS WELL

JUST DON'T BE AFRAID
TO GIVE IT AWAY
CAUSE THE RECIPE
FOR YOUR SPECIAL SAUCE SHOULD BE FREE
TO THE WORLD
AN INFORMATION SELF-SERVE
WITH TRANSPARENCY, YOU WILL SEE
THE TRUTH BEHIND YOUTILITY

IF YOU HAND OUT INFORMATION SNACKS FOR FREE
SOON, THEY'LL BE BACK TO BUY SOME OF YOUR KNOWLEDGE MEALS
TRUST ME
AND DON'T BE - DON'T BE

DON'T BE AFRAID
TO GIVE IT AWAY
CAUSE THE RECIPE
FOR YOUR SPECIAL SAUCE SHOULD BE FREE
TO THE WORLD
AN INFORMATION SELF-SERVE
WITH TRANSPARENCY, YOU WILL SEE
RADICALLY, EMBRACING
SHARE YOUR METHODOLOGY, YOUTILITY
DON'T BE AFRAID

Don't Be Afraid

THE AP STYLEBOOK, DE FACTO STYLE AND USAGE    GUIDE
ANNOUNCED THAT EMAIL’S LOSIN’ THE HYPHEN
A RELIC OF A SIMPLER TIME

CONTROVERSY, BEGS FOR A PROBLEM TO BE SOLVED
AP STYLE BOOK’S TWITTER PAGE TWEETED
“LANGUAGE EVOLVES”

BUT SHOULD IT BE?
SHOULD IT BE?

EMAIL OR E-MAIL?
EMAIL OR E-MAIL?
EMAIL OR E-MAIL?
TELL ME TELL ME

EMAIL OR E-MAIL?
EMAIL OR E-MAIL?
EMAIL OR E-MAIL?
TELL ME TELL ME

EMAIL OR E-MAIL

This here’s a story ‘bout the sugar coated
Fluffy little chicks we see every spring
They been getting’ digital
case ya didn’t notice it
Peepin’ online
All over everything

(chorus)
Peeps, takin’ over social
Peeps, when did you go mobile?
Peeps soon you will be global
Ya, happy Peepster!
Use Peeps to build your reputation
And help you with lead generation 
Peeps, time for celebration
Ya, happy peepster!

They got Peepbook, Peeparazi peepularity
Starting a commotion
But lookout if they get too hot
There’s gonna be an explosion!

The time is now when the sugar’s sweet
A content snack to you from Readz
Don’t take yourself too seriously
Just say, ya! Happy peepster

(Chorus)
Peeps, takin’ over social
Peeps, when did you go mobile?
Peeps soon you will be global
Ya, happy peepster!
Use Peeps to build your reputation
And help you with lead generation 
Peeps, time for celebration
Ya, happy peepster!

Outro


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