data science

Andrea Martens is the CEO of the Association of Data-Driven Marketing and Advertising (ADMA) and she discusses some of the challenges facing ADMA and their broad membership base last year as marketers and their agencies adapted to the impact of the global pandemic. Andrea highlights the lessons and the actions she took as a leader and the results her team delivered in 2020. She also looks to the year ahead with optimism, outlining an ambitious agenda for the organisation in the coming year both from a regulatory and educational perspective.

https://www.trinityp3.com/2021/03/data-driven-marketing/

Andrea Martens And Darren Talk Data Driven Marketing Last Year And Next

Mark Fletcher, Director, Shop Science discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research in validating the insights and revealing the underlying motivations.

https://www.trinityp3.com/2016/04/big-data-transformation-market-research/

Mark Fletcher And Darren Talk About Data, Big Data And Its Impact On Market Research

In this episode of the SuperDataScience Podcast, I chat with Data Science Thought Leader, Eugene Dubossarsky. You will talk about the one purpose to data science, learn how to distinguish real data science from fake analytics, discuss large-scale data science consulting, and get ideas on how executives should think about data science in the years to come.

If you enjoyed this episode, check out show notes, resources, and more at https://www.superdatascience.com/131

The Super Data Science Podcast: Big Data | Analytics Careers | Mentors | Success

SDS 131: The One Purpose to Data Science and The Truth about Analytics

Will Scully-Powers is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data, the role of first, second, and third-party data, the role of data in transforming organisations to be customer-centric or customer-first, and how technology like blockchain will transform privacy issues around data.

https://www.trinityp3.com/2018/06/big-data-small-data-first-second-third-party-data/

Will Scully-Power And Darren Talk Data, Big Data, Small Data, First, Second And Third Party Data

Kshira Saagar (Pronounced Shee-Raa Sa-Ga) is the Head of Analytics and Data Science at The Iconic and a speaker at AdTech Sydney 2019. Here he talks with Darren about the business intelligence and strategy role that data plays in driving business performance across the whole organisation and why an organisation must transform their culture and processes to fully deliver the results data can provide.

https://www.trinityp3.com/2019/01/data-transformation-within-your-organisation/

Kshira Saagar And Darren Discuss Data Transformation Within Your Organisation

Steve Sinha is the Chief Operating Officer of the Australian Alliance for Data Leadership. He Steve shares his views of the role and challenges of using data to inform media, marketing and customer experience management and how the hype and reality gap exists not because of technology but the slow pace of marketing transformation.

https://www.trinityp3.com/2019/03/data-in-media-marketing-cx-management/

Steve Sinha And Darren Discuss Data In Media, Marketing And CX Management

In Episode 15, Brett McLennan discusses the notion of learning analytics in the complex landscape of learning. He shares that learning analytics will never give you an answer, but rather it will provide you with prompts to look at what is hapening and why. Listen to this discussion on the role learning analytics can play in your context today.

Ep. 15 - Leveraging data analytics to enhance engagement (feat. Joan Sutherland & Brett McLennan)

Haydon Bray is the Global Chief Executive Officer of Audience Precision, a media strategy, planning and activation company. He explains how their data-informed process, developed over the last decade, eliminates the guesswork for marketers in identifying their audiences, aligning top-level strategy and delivering media activation. Using a single core dataset throughout the marketing process, it removes the need to join the dot and delivers smart media planning at scale for their clients.

https://www.trinityp3.com/2020/11/reaching-your-audience-with-precision-media/

data science

Zubeida Wahid