Perhaps the fastest growing trend in the world of animation is the “explainer animation”.

Essentially, these types of animations are created with the sole purpose of explaining a business’s product or service for users to understand in 2 min or less. By that definition, you may be thinking, “That’s exactly what I need”. In some cases, you may be right, but let’s dive into why a tool with that definition isn’t enough to make a real difference in your business.

The problem with the explainer animation.

Before submitting that brand new video to your business social media account, there’s a few things you should ask yourself. Some of these questions are incredibly simple to answer and some are a little more complex but all of these questions will make sure you’re getting the most out of your video on social media.

Wait! Don’t post that video to social media yet.

No, it’s not as simple as making a single video and getting a herd of new customers pounding on your door the very next day. Using video marketing is a process that must be nurtured and takes a little patience but if done right can lead to incredible results for both you and your customer. In this article, we’ll talk about the sales process and how to use video at each step to convert a potential customer one step farther into the sales funnel until they become a loyal customer.

How to use video to get strangers to buy what you’re selling.

Back when I was just starting Zwelly I made a lot of mistakes, especially when it came to marketing. Truth is I still make a lot of mistakes but there are 8 big ones that I'll never make again.

Read more at 
http://zwelly.com/8-mistakes

8 Marketing Mistakes I'll Never Make Again

There are tons of different ways to spend your money with marketing but when you're on a limited budget, you simply can't afford to swing for the fences and miss.

Let's take a look at 3 marketing techniques that cost little to nothing to implement into your strategy right now.

Further reading at http://zwelly.com/how-to-market-your-business-on-a-budget

Read more about social media marketing at http://zwelly.com/wait-dont-post-that-video-to-social-media-yet/

Read more about email marketing at http://zwelly.com/3-ways-to-make-more-effective-email-marketing/

How to market your business on a budget

Marketing is probably the hardest part of running a business. There’s so many small details and moving parts that it’s quite difficult to know where to even start.

In this episode of The Zwelly Show, we’re going to learn how to create a basic marketing strategy for your business that will give you a clear idea of where to start.

More info at zwelly.com/creating-a-marketing-strategy

Creating a Marketing Strategy

Sales is something that most people don’t enjoy on either the customer side or the business side.

Many of the people I talk to that do sales or marketing are good people, but even they feel like they’re being manipulative from time to time to get people to buy more of whatever they’re selling.

What if though, there was a way YOU could love marketing — and your customers knew that you were selling to them, but and ALSO loved your marketing? Is that even possible?

In this episode of The Zwelly Show, we’re going to talk about doing sales for your business honestly and finding your love for marketing at the same time.

Read more at http://zwelly.com/how-to-sell-honestly/

How To Sell Honestly

There's a lot of ways that businesses lose money with marketing. In this episode, I’m going to give you a list of 45 different ways that YOU can waste money on your marketing.

More info at zwelly.com/45-worst-pieces-of-marketing-advice

45 Worst Pieces Of Marketing Advice

This is a recorded conversation between Matt and summer intern, Sabrina about getting freelance work and making contracts that actually work.

Getting Freelance work and making contracts

Zwelly is an award winning video marketing and animation company led by Animation Director and Animator Matt Vojacek.

Zwelly Co.