Dr. A.K. Pradeep is a trailblazer in consumer neuroscience, AI, and marketing innovation. A Ph.D. graduate from UC Berkeley, he founded NeuroFocus, acquired by Nielsen, and Sensory AI, which integrates decades of neuroscience research into Gen AI tools for business. Dr. Pradeep’s book, Neuro AI, provides actionable insights into leveraging non-conscious data and AI to drive customer engagement and business growth.

How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep

In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi, a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learnings from their presence in major retailers like Walmart and emphasizes the role of micro-influencers and loyal customers in their marketing strategy. The episode offers valuable lessons on navigating the challenges of the evolving eCommerce landscape and building a profitable brand with minimal resources.

$40M in 5 Years_ The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah

In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.

Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. 
It neither for enterprise nor for micro etailers. 
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience. 
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show! 

Kunle Campbell

2X eCommerce

Popular tracks