In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.

Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić

This episode of the a16z Podcast takes us on a quick tour through the themes of economics/historian/journalist Marc Levinson's books -- from An Extraordinary Time, on the end of the postwar boom and the return of the ordinary economy; to The Great A&P, on retail and the struggle for small business in America; all the way through to The Box, on how the shipping container made the world smaller and the world economy bigger.

In this hallway-style conversation, Levinson and we (with Sonal Chokshi and Hanne Tidnam) touch on everything from productivity growth & GDP to the "death of retail" -- to finally connecting all the dots through logistics, transportation, infrastructure, and more. How are supply chains changing? How does all this, taken together, affect the way we work? And what can -- or can't -- policymakers do about it? Perhaps, Levinson argues, a lot of the improvement to our living standards really comes out of "microeconomic improvements at the private sector level rather than as a matter of great policy". But that's a bitter pill to swallow for those seeking solace in easy answers from governments, whether at a national or city level. Maybe it's just a matter of managing our expectations -- or resetting our clock for when the new normal begins... and ends.

a16z Podcast: The Golden Era of Productivity, Retail, and Supply Chains

On this episode, I am joined by Mark Patchett, Marketing Director at Trouva (https://www.trouva.com/).
 
Trouva is marketplace platform for boutique retail shops dotted across the UK and Europe. Trouve curates products, markets, accepts payments and fulfils orders on behalf of listed partner stores. 
They are really in the business of logistics. The platform eliminates the work of maintaining an online store by providing a shop with the software, customer service, and delivery teams needed to keep the experience consistent.
 
Mark is the marketing lead at Trouva - in just 18 months, Trouva has grown from the seed round to be one of Europe's top 5 fastest growing tech businesses at 1,509% growth.
We talk about how marketing has played a central role in the astronomical growth Trouva has undergone in such a short period of time and exactly how Trouva works across the EU. 

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EP16: TROUVA, an eCommerce marketplace that achieved 1,509% growth in 18 months

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with Ryan Caldbeck (@ryan_caldbeck), Jeff Jordan (@jeff_jordan), and Sonal Chokshi (@smc90)

It's clear that all kinds of commerce companies and consumer products have been disrupted -- or enabled -- by tech. Yet for certain categories, like consumer packaged goods (CPG), it seems like tech hasn't changed things very much. How is the rise of so-called "micro-brands" (or emerging brands) playing out here?

And, how is it possible that "real" -- different -- innovation isn't really happening in the CPG industry, despite the tremendous legacy of brand, talent, and more in the space? How are CPG companies tackling grocery, which represents the perfect end-capsule and case study of challenges -- and opportunities -- in going from offline to online, from online to offline, and more? As for grocery itself, stores themselves (in the U.S. at least) haven't changed very much due to tech, either... is it a last-mile delivery thing; could we also possibly move to distribution-only centers in the future?

Finally, while the holy grail of performance marketing and personalization remains elusive for the industry -- let’s face it, most brands are still guessing in the dark (and forget trying to customize offerings!) -- even going direct-to-consumer (DTC) hasn't been shining as much of a light here as one might expect. Or so argue the guests in this episode of the a16z Podcast, featuring Ryan Caldbeck of CircleUp, along with a16z general general partner Jeff Jordan, in conversation with Sonal Chokshi. Cuz this episode is all about CPG, DTC; micro-brands, yah you know, all kinds of commerce.

a16z Podcast: Who's Down with CPG, DTC? (And Micro-Brands Too?)

RIP Harambe

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. 
It neither for enterprise nor for micro etailers. 
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience. 
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show! 

Kunle Campbell

Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić

2X eCommerce

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