There have always been two sides of music that argue back and forth – those who make pop music with the sole goal of writing a song that feels good and captivates the mind, and those who make music that is progressive and pushes the boundaries of what is possible in a genre. That being said, the biggest challenge in music is to make both sides happy and make a poppy song that pushes boundaries and progresses a genre forward. With Unifier’s debut album Colorado, (produced by Jesse Cannon who has worked with The Cure, Saves The Day, Basement and Transit, to name a few) the Greensboro, North Carolina based group has done just that, creating a record that fuses the pop-rock sounds of Switchfoot, Foo Fighters and Jimmy Eat World with the progressive genre-pushing of groups like Brand New, The Dear Hunter and Manchester Orchestra.

Humanity has always been completely dependent on change, yet so thoroughly averse to it. This phenomenon is mirrored wherever man chooses to expend his time and energy. Music is no exception, and Look Alive have spent the last year in titanic struggle, laboring to evolve and produce a new EP that is simultaneously both new but old, aggressive but focused, clear but turbid. Their aim is true and their pathway clear, but they're far from through. They are Translucent

Record Label:  Autumn + Colour Records
General Business Manager:
EL-X Management
Elliot Loyd
elliot@scippioselite.com

Press Info:
Earshot Media
Mike Cubillos:
e:  mike@earshotmedia.com

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