For the past decade, Mad Decent has been invading your ears with fresh sounds. With humble beginnings in Diplo’s Philadelphia studio, Mad Decent’s unwavering mission is to highlight underground, genre-blurring sounds. Mad Decent tops iTunes, Beatport and Shazam charts worldwide with #1 Dance tracks and albums with releases from artists like Major Lazer, Dillon Francis, Grandtheft, Party Favor, NGHTMRE and Yellow Claw. Mad Decent is also home to Good Enuff, a launchpad for artists breaking the norm; notable releases include Bauuer’s “Harlem Shake” and DJ Snake’s “Bird Machine.” As an extension of the Mad Decent sound, Mad Decent Block Party was established in 2006 and now spans across North America and India.

OFFICIAL BIO
Regarded upon his 2006 arrival as a promising beatmaker looming in the shadows of J Dilla, Madlib, waterfalls and Dabrye, Steven Ellison -- known as Flying Lotus -- nullified all comparisons only two years later with Los Angeles. On that album, his first of five for the Warp label, Ellison distilled a uniquely crisp, spasmodic, and heady sound with elements of hip-hop, avant-garde jazz, IDM, and dubstep. While the abovementioned producers fueled Ellison, he had also been excited as a youngster by the '90s West Coast rap classics that combined programming and live instrumentation. His sound continued to develop as he put his own twist on the approach, recording with a crop of jazz musicians including the indispensable likes of bassist Thundercat and strings master Miguel Atwood-Ferguson. This process began with the turbulent 2010 set Cosmogramma and peaked in terms of acclaim in 2014 with You're Dead!, which crashed the Top 20 of the Billboard 200 and spawned the Kendrick Lamar collaboration "Never Catch Me," a Grammy nominee for Best Dance Recording. Ellison devoted a few years to various forms of film work and the operation of his revered Brainfeeder label, and returned in 2019 with Flamagra, his second consecutive album to top Billboard's Dance/Electronic chart.

Born and bred from the streets of New Orleans, Louisiana, enter into the game, 20-year-old August Alsina...

With the love and hustle of the Crescent City running through his veins, August is eager to follow in the footsteps of the NOLA music legends that paved his way. His recently inked deal Def Jam Recordings looks to be a great step in the right direction, but music wasn’t always in his future. 

August learned at an early age that drugs and money could make you, or break you. With both his father and stepfather battling crack addiction, August’s mother moved their family to Houston, Texas in search of a fresh start. But Houston provided no happy ending. For years a young August endured a home life plagued by drugs and violence. At just 14, he got word from New Orleans that is father, August Sr., lost his battle with drugs and alcohol. 

In an attempt to escape his reality, August took to Youtube, where he posted dozens of homemade performance videos. His clips covering Musiq Soulchild, Lyfe Jennings and others went viral, generating millions of views in just over a month. It seemed that he was finally taking his first steps toward a bright future in music, but just a year later, reality hit home when his best friend was shot and killed in the streets of Houston. As quickly as August appeared, he vanished form Youtube, back to the real world. With tensions mounting at home, 16-year-old August was kicked out. Alone, he returned to New Orleans and took to the streets, selling drugs as a means of survival. 

With his older brother also in the streets hustling, it wouldn’t be long before August learned that the addiction to money could be as deadly as the addiction to drugs. Just days before August’s 18th birthday, his older brother was gunned down in New Orleans East, another unsolved murder in one of the nations most dangerous cities. “I never expected them [the police] to find his killer”, August explains. “People die everyday in the streets of New Orleans. Unfortunately, death has become a way of life,” but not for August. His brother’s death became his motivation to not become a statistic, but to pursue his musical aspirations on an entirely new level.

Under the guidance of Noontime Unlimited (management and production company), August relocated to Atlanta in 2011 to begin carving his own musical path with his life experiences at the center of his artistry. He recently teamed up with Hoodrich/MMG’s own DJ Scream for the release of his debut mixtape, ‘The Product’, which spawned the internet and radio buzzing anti-love single, “Sucka” which features fellow New Orleans crooner Lloyd. 

Yet to reach 21 years old, with already a lifetime of experiences behind him, August is living proof that your past doesn’t have to dictate your future, and that life’s hardships can be the motivation required for success. With Grammy Award winning singer/songwriter The Dream prepping August’s debut project for release through his Radio Killa/Def Jam imprint, the path to success has been laid. Look for August to make 2013 his official coming out party.


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