Free read  Marketing Research: Methodological Foundations, 13th edition

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For all the talk of &#8220big data&#8221 and &#8220marketing analytics&#8221&#8212it all starts here&#8212you&#8217ve got to know how to get data and what to do with data. MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS 13e, by Iacobucci and Churchill is recognized as the perennial authority and it continues to be the lead marketing research text in the industry.MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 13th edition, offers readers (MBAs, EMBAs, advanced undergrads) a strong conceptual and practical understanding of marketing research and serves as an invaluable resource for professionals throughout their careers.Chapters: 1) Marketing Research: It&#8217s Everywhere! 2) Alternative Approaches to Marketing Intelligence 3) The Research Process and Problem Formulation 4) Research Design, Exploratory Research, and Qualitative Data 5) Descriptive Research 6) Causal Designs 7) Data Collection: Secondary Data 8) Data Collection: Primary Data 9) Questionnaires and Data-Collection Forms

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