BREAKING THE DISCOUNT MINDSET
This is a tough one. Gym Owners lead with their heart but that usually means they end up compromising the health of their business.

Today's episode I chat with Jason and Kim with actionable ways to STOP handing out discounts.

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It’s Friday and time for Ep. 18 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about the evolution of the CMO role and the different challenges they face today. After that bit of pontificating is out of the way, Bill is joined by Natalie O’Leary from BAMKO where they chat about who inspired them when they grew up and what drinkware best describes their brand. Afterwards, Bill asks Natalie “Five Easy Questions” to get to know her a bit bitter. Trust us, you don’t want to miss this one! 

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Ep. 18 - Natalie O'Leary from BAMKO

On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the opportunity as plastic bags go away, a tale of two coffee marketing campaigns, why people working from home are more lonely, and a big shout-out to the Coshocton Collaborative.  Listen now.

Better Merch...Better Marketing: A Tale of Two Coffee Marketing Campaigns

On today's Real Talk, Andy talks about how greatness can never be achieved by doing “just enough” or what’s expected of you, and the best ways to exceed expectations of the normal external standards to break through mediocrity.

880. Real Talk: The Greatness Standard

In today’s episode, Brock Johnson&nbsp; provides a complete guide to creating shareworthy content on Instagram and how to beat the new Instagram algorithm. He’ll explore how to craft shareable posts and Reels that encourage engagement, boost views, and help you grow your presence on the platform. Brock will&nbsp; break down strategies for making content that resonates with your audience and motivates them to share, increasing your reach and visibility. If you're looking to get more views on Reels and improve your performance on Instagram, this episode offers actionable tips to help you navigate the algorithm and create content that goes viral. Watch On YouTube  &nbsp; 💥Get Hook Ideas!!&nbsp;    &nbsp; 🎯Check out InstaClubHub!!&nbsp; For $7! Plus Ultimate B-Roll Bundle    &nbsp; 🤓Related Episode: 5 EASY Instagram Reels to go Viral in 2025  Watch:  Listen:   &nbsp; How To Beat the Instagram Algorithm in 2025 | Reacting to My Interview with Adam Mosseri  Watch:  Listen:   &nbsp; The NEW Instagram Algorithm - How To get MORE Reel VIEWS!  Watch:  Listen:   &nbsp; Connect with Brock on your fav social platform: Brock:  Instagram:  TikTock:

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Several months ago I stumbled across a simple technique that fixes every persistent, chronic problem in your life. It's changed everything for me. Today I show you what it is.

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From the vault: In this episode from 2018, the Ricks respond to a Geek.com article about eleven 1970s sci-fi movies that were … better than Star Wars? Plus: iHop’s “iHob” rebrand revisited—and advice the Ricks would give their younger selves about a career in marketing. 

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IN THIS EPISODE:

🥞 iHob Revisited: Results from iHop’s stunt re-brand as “iHob” (at 0:54)
💥 Geek.com says these 11 1970s sci-fi movies better than Star Wars … (at 2:24)
👽 … And the Ricks have some thoughts about it (at 3:11)
📈 The Ricks on advice they’d give their younger selves about a career in marketing (at 14:33)

Approx. 20 min, 08 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.

🍿 Eleven 1970s Sci-Fi Movies Better Than Star Wars?

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Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.

Looking for insights on the latest digital marketing trends? Rick Mathieson (author of Branding Unbound, and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) share their unique brand of news and views from the intersection of marketing, media, tech, and pop culture—delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

​In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, welcomes a new guest every week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill askes "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

Dustin Bogle has 20 years experience in the fitness industry and has owned 6 gyms in California. In this podcast he's helping Gym Owners scale their business with his proven strategies and frameworks. 

📘 Order his book "Reinforce Your Gym" on Amazon
📲 Book a call with him at FreeCallWithDustin.com

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