Name: Want Better Stories? Start With Better Positioning by The Accidental Marketer Podcast
Duration: 15 min 30 s
Description: Positioning is where strategy turns into story. In this episode, the team explains how AI helps sharpen your message, pressure-test its uniqueness, and connect it to execution across teams and channels. Want better stories? Start here.

In this episode, the team explores how AI is transforming segmentation from a strategic theory into a practical, scalable reality. Learn how AI makes the hard parts of segmentation—like identifying, bucketing, and acting on customer needs—faster, smarter, and finally actionable.

Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy

AI takes the Attractiveness Criteria tool to the next level—removing bias, speeding analysis, and helping teams make smarter decisions. This episode explores how AI can uncover overlooked opportunities, align cross-functional teams, and bring strategic clarity to the table.

How AI Supercharges the Attractiveness Criteria

SWOT is out. Seeing yourself through the customer’s eyes is in. This episode breaks down how AI supercharges the Ability to Win framework, helping you prioritize more effectively, invest smarter, and compete with clarity.

How AI is Reinventing the “Ability to Win” Analysis

In this episode, the team explores the “fog of AI war”—the disorienting rush toward new technologies without clear strategic purpose. Drawing on lessons from the early days of the internet and CRM systems, they reveal how companies often repeat the same missteps: chasing hype instead of focusing on customer needs.

The Fog of AI: Lessons from the Last Digital Disruption

The team shares how AI accelerates the development of differentiation strategies by generating ideas, offering analogies, and simulating impact on market share. It’s not just about brainstorming better—it’s about building and testing better strategies, faster.

Using AI to Spark and Strengthen Differentiation Strategy

Positioning is where strategy turns into story. In this episode, the team explains how AI helps sharpen your message, pressure-test its uniqueness, and connect it to execution across teams and channels. Want better stories? Start here.

Want Better Stories? Start With Better Positioning

Many B2B firms stop short of customizing their value props—even after strong segmentation. This episode explores how AI, used with the right strategic tools, can transform value props from generic to segment-specific—and prove ROI before you launch.

Using AI to Strengthen (and Streamline) Your Value Proposition

Sales and strategy often operate in silos. But with AI-enhanced playbooks, the handoff becomes a continuous loop—where strategy shapes execution, and sales sharpens strategy.

Why Your Sales Team Isn’t Using Your Strategy

How do you price with confidence when markets shift, competitors undercut, and customers demand more for less? In this episode, the team explores how AI—combined with the right strategic tools—is making pricing smarter, more precise, and more aligned to real customer value.

AI-Powered Pricing: More Precision, Less Guesswork

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Want Better Stories? Start With Better Positioning

The Accidental Marketer Podcast

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