This episode tackles the year-end dilemma: use it or lose it. Learn how to turn your budget surplus into strategic advantage with smart investments in insight, innovation, and team capability.

What to Do When You Have a Budget Surplus

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

What to Do When You Have a Budget Surplus

The Accidental Marketer Podcast