The FTC has made it a priority to combat fake and misleading reviews. For example, just this year alone, the FTC announced a settlement with a retailer over its failure to post negative reviews, announced a settlement with another retailer over its failure to disclose that reviews were incentivized, partnered with six states to file a lawsuit against a company that allegedly purchased fake reviews, and proposed changes to the Endorsement Guides that would provide more detailed guidance on these practices.

https://www.adlawaccess.com/2022/10/articles/ftc-explores-new-rule-to-combat-fake-reviews/

www.adlawaccess.com/2022/10/article…-of-the-clause/

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FTC Explores New Rule to Combat Fake Reviews

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FTC Explores New Rule to Combat Fake Reviews

Kelley Drye Ad Law Access Podcast