Big, BIG win for the direct selling industry, as Judge Barbara Lynn (N.D. Texas) grants judgment for Neora, LLC (formerly Nerium) on all of the FTC’s claims, including that the company was operating an illegal pyramid scheme and made deceptive income and product claims (both directly and through its distributors). Expect the FTC to gather itself and explain that this is one district court case before one judge. But make no mistake about it, Judge Lynn (Clinton appointee) is a respected jurist, with a reputation of being thorough and well-prepared. This decision leaves a mark.

https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/neora-prevails-in-landmark-decision-for-direct-selling-industry

John Villafranco
jvillafranco@kelleydrye.com
(202) 342-8423
https://www.kelleydrye.com/people/john-e-villafranco

Donnelly McDowell
dmcdowell@kelleydrye.com
(202) 342-8645
https://www.kelleydrye.com/people/donnelly-l-mcdowell

Robert Ward
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(973) 503 5978
https://www.kelleydrye.com/people/robert-n-ward

Tiffany Arosemena
tarosemena@kelleydrye.com
(212) 808-7525
https://www.kelleydrye.com/people/tiffany-arosemena

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Neora Prevails In Landmark Decision For Direct Selling Industry

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Neora Prevails In Landmark Decision For Direct Selling Industry

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