Hosted by Simone Roach

Just when you thought you had a handle on domain name enforcement, blockchain technology has given rise to blockchain domain names, which bring novel and complex challenges. There are currently millions of blockchain domain names, with extensions such as “.crypto” and “.eth.” These domain names may be used as an address for a website (typically on the decentralized web), as well as for other purposes, such as an identifier or nickname for a crypto wallet.  Some blockchain domain names mimic brand or celebrity names and are being offered for sale on NFT marketplaces for the cryptocurrency equivalent of $100,000 or much more. This advisory provides a summary background regarding blockchain domain names and some suggestions for rights owners to navigate the new challenges they present with respect to enforcement.

This podcast and advisory provide:

Basic background regarding blockchain domain names
What is a Blockchain Domain Name?
How Are Blockchain Domain Names Used?
Alternative enforcement strategies

Link to advisory - https://www.kelleydrye.com/News-Events/Publications/Client-Advisories/Unauthorized-Blockchain-Domain-Names-What-s-a-Bran

Please contact Andrea Calvaruso or Kerianne Losier if you have intellectual property (IP) related questions about these developments or how they may apply to your business.

Andrea Calvaruso 
acalvaruso@kelleydrye.com
(212) 808-7853
Bio - https://www.kelleydrye.com/Our-People/Andrea-L-Calvaruso

Kerianne Losier
klosier@kelleydrye.com
(212) 808-7584
Bio - https://www.kelleydrye.com/Our-People/Kerianne-Losier

Produced by Jeff Scurry

Unauthorized Blockchain Domain Names - What’s a Brand to Do?

The Ad Law Access podcast, now available daily, is powered by Kelley Drye’s Advertising and Privacy / Data Security teams. 

Hosted by Simone Roach, the daily podcast complements the award-winning Ad Law Access blog, and provides updates and analysis on advertising, marketing, and privacy / data security law.

Please visit the Advertising and Privacy Law Resource Center at https://www.kelleydrye.com/Advertising-and-Privacy-Law-Resource-Center and our award winning blog at https://adlawaccess.com.

Unauthorized Blockchain Domain Names - What’s a Brand to Do?

Kelley Drye Ad Law Access Podcast