Last Friday, the FTC’s final Negative Option Rule was published in the Federal Register, starting the clock on the effective dates for the agency’s expansive overhaul of requirements related to goods or services sold through any negative option or automatic renewal plan, including free trials, subscriptions, and repeat delivery offers.

https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/with-uncertainty-surrounding-the-ftcs-negative-option-rule-new-california-requirements-wait-in-the-wings

Donnelly McDowell
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With Uncertainty Surrounding The FTC's Negative Option Rule, New California Requirements Wait

The Ad Law Access podcast, now available daily, is powered by Kelley Drye’s Advertising and Privacy / Data Security teams. 

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With Uncertainty Surrounding The FTC's Negative Option Rule, New California Requirements Wait

Kelley Drye Ad Law Access Podcast