Name: 2023 Digital Trends B2B High Tech In Focus by Adobe Experience Cloud
Duration: 49 min 13 s
Description: Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level.

Pivots made today will help you be stronger through this crisis and the next disruption. 

We partnered with Forrester to survey businesses and consumers worldwide about what’s been working since the onset of the pandemic and which changes will stick. The results are clear: the COVID-19 pandemic exposed our need for human connection like nothing else. And therein lies the path forward.

Learn more at https://business.adobe.com/resources/changed-for-good.html

Changed For Good

Dive into 2022 Digital Trends — B2B in Focus and learn how leaders within the high tech and manufacturing industries are accelerating adoption of online solutions to satisfy buyers.

Get the full report at: https://business.adobe.com/resources/reports/b2b-digital-trends.html

2022 Digital Trends B2B In Focus

Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences.

You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html

Personalization At Scale: Technology And Technology Services Industry Spotlight

Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level.

2023 Digital Trends B2B High Tech In Focus

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.

For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next topic our experts will discuss: Has the high street changed forever?

- The real impact of COVID-19 on the high street 
- How local businesses can win big with bricks and mortar stores
- What businesses should be doing to get both on and offline interaction right

Adobe Chats - The Debunk: Has the High Street Changed Forever?

Adobe Experience Cloud gives you the advertising, intelligence, and marketing tools you need to deliver personal and relevant experiences across every channel, every time.

Learn more at: adobe.com/experience-cloud.html

2023 Digital Trends B2B High Tech In Focus

Adobe Experience Cloud

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