Episode overview:
Guidione Machava has a confession: he's tired of being called an "African designer." The Mozambican product designer, now based in France and fresh from stints at Shopify and Paris-based 23point5, reckons that geographic qualifiers automatically strip away a third of your professional value before you've even started.

It's a provocative stance from someone who's built his career bridging African markets and global tech giants. Since launching- MozDevz - Mozambique's largest developer community - over a decade ago, Machava has been methodically executing what he calls his "Maria Sharapova strategy": a systematic approach to becoming world-class that he lifted from a Tim Ferriss podcast.

The strategy worked. From building communities across six African countries to creating a business directory that attracted 300,000 SMEs, to founding Kabum Digital (Mozambique's leading tech publication), Machava has consistently punched above his weight class. His secret? "Piggybacking" on successful people and refusing to let his environment dictate his ambitions.

Andile Masuku probes Machava on the realities of designing for African versus Western markets, why physical product development taught him to appreciate software's forgiving nature, and his mission to prove that world-class design talent can emerge from anywhere, provided you're strategic about how you position it.

Key insights:
- On strategic positioning: Despite building African communities and solving African problems, Machava deliberately brands himself as a "world-class designer" rather than a "world-class African designer." His reasoning? International clients and collaborators unconsciously devalue geography-qualified talent, even when they won't admit it.

- On market realities: Designing for Western markets versus African markets isn't just about different user needs, it's about fundamentally different quality bars. "In Africa, designing a product that works well is a plus. In France, it's the bare minimum," he observes.

- On the intersection economy: His time at 23.5—building design tools for made-to-order, sustainable fashion—taught him that the intersection of digital and physical economies is where the hardest, most rewarding innovation happens. Unlike software, physical products offer no "rollback to previous version" option.

- On manufactured serendipity: Rather than waiting for opportunities, Machava systematically identified people in positions he wanted to occupy, then found ways to provide value to them. The approach landed him interviews with executives from IDEO, Google, and Facebook for his World Class Designer podcast.

Notable moments:
1. How a Tim Ferriss interview with tennis champion Maria Sharapova became Machava's career template for achieving world-class performance in design

2. Why Shopify's hierarchy of priorities—solve merchants' problems first, make money second, never reverse that order—fundamentally changed how he approaches product design

3. The brutal economics lesson he learned at 23point5: physical product margins are tiny, error tolerance is minimal, and mistakes literally end up in landfills

4. His unconventional path from economics degree to postgraduate design studies, convincing Open Window Institute for Creative Arts & Technologies to let him skip three years of undergraduate work

The contrarian take:
Machava's most provocative insight centres on geographic positioning. Whilst celebrating African innovation has become fashionable, he argues that leading with continental identity in global markets is a strategic error. "If you say just 'world-class designer,' it's a completely different perspective," he notes, drawing from conversations with international colleagues who've confirmed his suspicions about unconscious bias.


World-class Design: Guidione Machava on Why 'African Designer' Is a Limiting Label

There Is A Way

John O’Nolan is the founder and head designer at Ghost, an open source, hackable platform for building and running online publications. Ghost is used to power blogs at NASA, Sky News, Elon Musk’s new Open AI initiative, and literally a million other online publications. The interesting thing about Ghost is that it’s run as a non-profit organization with only 10 full-time employees. All of Ghost’s code is open source and the company publishes its financials, including run rates and salaries, on its website.

In this conversation we discuss life on the road, tips and tricks for digital nomads, and how to keep a team in sync across time zones. We also discuss the founding of Ghost, and John’s ideas about the role of the designer CEO, and touch on women in tech, the best tools for virtual teams and a lot more.

Awesome with Simon Dingle

Why do you do? with John O'Nolan

In this conversation, Andile Masuku asks PesaCheck.org Managing Editor, Eric Mugendi, to reflect on the unprecedented leveraging of digital technologies by leading actors in Kenya's controversial elections, and to factor in on how the country's emerging tech ecosystem is doing in the aftermath.

Quick (Tech) Chats

Kenyan post election reflections with PesaCheck.org Managing Editor Eric Mugendi

Back on the show for the first time since contributing his fair share of involuntary hot takes on Episode 109 entitled "Investor Bias Debate 2.0 + Should Africa Embrace Uberisation?" (http://bit.ly/investorbias) Tapsnapp Founder, Vije Vijendrenath assumes co-hosting duties in Musa Kalenga’s absence. Andile Masuku chats to him about the workarounds he's deployed to secure funding for two startups that he previously struggled to get investors to take seriously-- namely, www.tapsnapp.co and www.youbabyandi.com.

Then, joining Andile and Vije on the show for a deep dive into South Africa's mobility scene is Obakeng Morapeli Matlhoko, the Founder of AftaRobot-- South Africa's ambitious "Uber for minibus taxis". Obakeng shares trench insights into his company’s audacious attempt usher in a new paradigm for the country’s notoriously fragmented minibus taxi industry.

Music Credits:
Music by Kevin MacLeod (incompetech.com)
Music licensed under Creative Commons: By Attribution 3.0

African Tech Roundup

A Peek Under the Hood Of South Africa's Mobility Scene feat. Obakeng Morapeli Matlhoko

In this relaxed chat - taped on Wednesday, May 2nd, 2018 - Business Report (South Africa) Content Editor, Philippa Larkin and African Tech Roundup Executive Producer, Andile Masuku, chat about topical global issues impacting Africa's tech and innovation industry.

Listen in to hear how the conversation takes some unexpected twists and turns as Philippa and Andile discuss the continent's unfolding digital transformation journey.

Philippa Larkin and Andile Masuku's tech and innovation catch-up

This podcast is the first instalment of a two-part conversation Andile Masuku had with one of Zimbabwe’s most well-known and widely-respected business people, the economist turned banker, entrepreneur and investor, Dr Nigel Chanakira. 

Dr Chanakira is probably most famous for founding Kingdom Financial Holdings Limited in 1997, and for orchestrating that company’s much-publicized merger and demerger with the Meikles Africa group before eventually selling out to the Mauritius-based AfrAsia Holdings in 2013.

Prior to founding Kingdom Financial Holdings, Dr Chanakira spent long stints working for the Reserve Bank of Zimbabwe and Bard Discount House. Over the years, he has sat on the boards of numerous leading companies and institutions, including Econet Wireless Holdings, Success Motivation Institute (Africa), the Christian Community Trust and Kingdom Meikles Africa.

Listen in to hear Dr Chanakira's fascinating personal and professional origin story. And heads up, this episode features an intriguing anecdote about role Dr Chanakira played in setting up Econet founder Strive Masiyiwa to become one of Zimbabwe’s most prolific entrepreneurial successes to date, and how he may have simultaneously made the poorest investment decision of his career.

Image credit: Pepi Stojanovski

Investment Diaries With Dr Nigel Chanakira Part 1 - Worst investment decision in Zimbabwean history?

In this episode of the African Tech Roundup podcast, Andile Masuku and The Subtext’s Osarumen Osamuyi are joined by Iginio Gagliardone for a candid introductory chat about the budding Africa-China/China-Africa tech collaboration dynamic.

Iginio is an Associate Professor in Media Studies at the University of the Witwatersrand and an Associate Research Fellow in New Media and Human Rights in the Programme in Comparative Media Law and Policy (PCMLP) at the University of Oxford. He is also the author of a new book called China, Africa and the Future of the Internet, which has taken him the better part of ten years to write.

This context-setting conversation covers a lot of ground. Some of the questions discussed include: 

1) Where big-money moves in tech and innovation sector are concerned, is there an Africa-China or China-Africa dynamic at play? [12:17]
2) How committed is China to promoting mutual commercial beneficiation in Africa? [15:51]
3) Is there substance to stereotype of “Everyone has a plan for Africa, except Africa”? [20:13]
4) Are there any “good guys” left, and if so, is China one of them? [25:02]
5) Is China’s influence in African “technopolitical” circles inducing a neo-Third World psyche? [30:23] 

The episode is chock-full of fascinating real-world anecdotes, provocative ideas for how things can and should be and even a lively lightning round near the end of the show which elicited reflex takes on Africa-China tech stories that have trended over the last short while.

To view resources referenced in this episode, visit https://www.africantechroundup.com/africa-china-tech-dynamics/

Image credit: Kayla Kozlowski

Is The Africa-China/China-Africa Tech & Innovation Dynamic Win-win? feat. Iginio Gagliardone

Africa-focused technology, digital and innovation ecosystem insight and commentary.

World-class Design: Guidione Machava on Why 'African Designer' Is a Limiting Label

African Tech Roundup

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