Subliminal is the respected and influential Dance music imprint responsible for bringing cross-over dance hits and underground records to DJs around the world. 

After a short period on ice, the label has returned, stronger than ever and armed with a whole host of new tracks and artists. It’s ready to enter the next chapter of its history through a strategic partnership with label Strictly Rhythm.

Subliminal is famously led by international DJ Erick Morillo, a master of promotion who through his larger than life personality and his passion for dance music has propelled the label ever forward.

Erick is truly unique. As a DJ, producer and chief A&R of his own label. His philosophy is simple; he picks up the records that he knows will cause seismic reactions on his dance floors. “It’s all about signing records that I would play and that would have a big effect on the crowd anywhere in the world”.

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