Indian born, East Coast raised, LA transplant.

Adi Rao is an Indian-American singer-songwriter who originally rose to global recognition after winning India’s prestigious State Award for Excellence in the Performing Arts in 2013 and Best Debut Artist in 2015. Classically-trained in Carnatic vocals since childhood, Adi’s music infuses Western styles with Eastern soul to produce a genre-bending, alternative sound.  
 

Adi can be heard on a variety of celebrated projects with reputable artists across the globe.


He has performed for the Indian Prime Minister, the President of the United States, and a stadium packed with 50,000 attendees. He has sung for Indian and Hollywood film soundtracks - Pelé: Birth of a Legend and Achcham Yenbadhu Madamaiyada, to name a few - with multi Grammy and Oscar-winning music director, A.R. Rahman. He is the leading voice on the soundtrack of the film Beauty in the Broken. He has sung as a chorus member for Billie Eilish, Thirty Seconds to Mars, Camila Cabello, and Carlos Santana.
 

Adi's debut album takes you on an unconventional, cathartic journey exploring the nooks and crannies of his perception of the world around him.

Booking: mcheathamasst@caa.com Mgmt: Max@Artistry-Ent.com & Monica.Payne@magicgatestudios.com


"Channa" out now!

Jonita Gandhi, 91 North Records’ first female artist with 16 million monthly listeners embodies a fusion of Canadian and Indian heritage, infusing her musical journey with resilient determination. Raised in a culturally rich environment in Toronto, Canada, and born in New Delhi, India, arts and Bollywood films paved the way for diversity in her musical palette with exposure to genres such as Pop, R&B, and Dancehall rhythms. From her Bollywood debut in 2013 "Chennai Express" to chart-topping hits and
collaborations with several of India’s leading music directors, Jonita's success in India’s film and the music industries is undeniable. Along her road to success, she frequently found the contemplation of her musical identity resolving this with the understanding that there is unity in adaptability and the universal language of music. The transformational year that was 2020 saw Jonita channeling adversity into the art of songwriting that led her to a profound realization — it was time she started crafting her own musical path. Now, on the cusp of releasing her first single “ Love Like That” in January 2024 followed by her first EP in February, Jonita stands as a powerful, authentic voice impacting the future of music — inviting audiences into her evolving sound and inspiring the next generation of female artists.

Akhil Arunkumar is following