It’s one of Britain’s most loved yet least considered products: the humble crisp.

In this week’s podcast, we discuss the association between colour and crisp flavours. We ask all the burning questions: What does your favourite crisp flavour say about you? Have crisp packets always been the same colour? Is there really a definitive colour palette for each flavour? Along the way, we take you through the contentious history of crisps, differences in preference across countries and generations, and search for an objective basis for the colour of crisp packets.

A few things we mentioned in this podcast:

- So long, salt and vinegar: how crisp flavours went from simple to sensational https://www.theguardian.com/food/2020/jan/14/so-long-salt-and-vinegar-how-crisp-flavours-went-from-simple-to-sensational 
- Generation ready salted https://yougov.co.uk/topics/politics/articles-reports/2014/08/30/generation-ready-salted 
- Crisp packet colours should have an international flavour standard https://www.goodfood.com.au/eat-out/news/crisp-packet-colours-should-have-an-international-flavour-standard-20200306-h1mc8u 
- On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes https://flavourjournal.biomedcentral.com/articles/10.1186/s13411-015-0033-1 

For more information on Aleph Insights visit our website https://alephinsights.com or to get in touch about our podcast email podcast@alephinsights.com

Image: Vauxford via Wikimedia Commons

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