It was May 2002 and Alex Dolby made his entrance on the clubbing scene with "Psiko Garden", his first release, which will become immediatly a worldwide hit. The release attracted attention in no time at all, it become a hit played by famous djs worldwide so that Sasha decided to make a remix.
Alex Dolby began churning out one hit after another, as "Hazy Way" and "Obsessive Sound", up to release his first album, "Psiko Garden", in 2006 on the label Global Underground. 
From here on, Alex Dolby has undertaken a complete change music, managing to assert itself and is currently becoming one of the most recognized and talent producers of the scene techno and tech house. He initiated important collaborations with artists such as Timo Maas and Santos, with whom he worked in the label Rockets and Ponies, and its release were published on labels like Viva Music, Bedrock and Cocoon compilation of Adam Beyer. 
During this years, Alex Dolby has traveled extensively performing in top clubs of the world: Ministry of Sound London, Dc10 Ibiza, Pacha Buenos Aires, Magazzini Generali Milan, Sazae Osaka, Branceleone Rome, Cafè D'Anvers Belgium and many others.
2013 is a crucial year for the career of Alex Dolby and January is the month in which his club was opened in Frosinone, Affekt, closely related to the techno sounds.
The artistic program has shown immediately of the highest order, and the club has been able to show for the first time in the history of the area/country, artists such as Norman Nodge, Tommy Four Seven, Shifted, Markantonio, Marco Faraone, Chris Tietjen and Len Faki .
The work of Alex Dolby did not stop here, but wanted to create a label, Affekt Recordings, which rotates 360 degrees around at his club and that embraces fully underground techno sounds.
On Affekt Recordings released two Ep, called Viral Ep and Modular Ep, which were played and supported by artists like Danny Tenaglia, Dave Clark, Ben Sims, Dubfire, Joseph Capriati, Alan Fitzpatrick and many others.
His mind is always looking to create new musical forms, trying to understand and interpret the changing times and with them the musical tastes of people.


Sequenzial Shift was born in 2019 from @alexdolby idea to creat a Affekt Recordings sub-label. 
After ten years of success with Affekt, we have decided to embark on a new musical adventure. This new label aims to explore new sounds and offer greater freshness. With a focus on creativity and innovation, Sequenzial Shift is committed to continuing Affekt's tradition of musical excellence and creating a new space for artistic expression and the evolution of the underground scene.

alex dolby is following