As NPR writes, “siblings Clyde and Gracie Lawrence are not your typical pair.” Clyde Lawrence and Gracie Lawrence have been writing songs and listening to countless Stevie Wonder, Randy Newman, and Aretha Franklin records in their family’s New York City apartment since they were little kids. After years of playing together, they officially created Lawrence, an eight-piece soul-pop band comprised of musician friends from childhood and college. The band has since gained a devoted following for its high-energy, keyboard-driven sound, which features tight, energetic horns and explosive lead vocals.

In 2024, Lawrence entered a new era with the release of their fourth studio album, Family Business. The album’s opening track, "Whatcha Want", broke into the Top 40 on the US Pop Chart, and Lawrence recently performed it on The Tonight Show Starring Jimmy Fallon, The Kelly Clarkson Show, Today With Hoda & Jenna, and CBS Saturday Morning. 

The album is accompanied by their biggest headline tour yet across Europe and North America, which has included iconic sold out shows at venues across Europe and North America like Radio City Music Hall in New York City, The Wiltern in Los Angeles, two nights at the Forum in London, and North Sea Jazz Festival in Rotterdam. They released four singles leading up to the album including, “I’m confident that I’m insecure,” “23,” “Guy I Used To Be,” as well as the album’s title track, “Family Business.” Additionally, they have announced The Family Business Tour Part 2 which will not only bring them to Australia for the first time, but will also bring them back to  Europe the UK, with more shows in the US to be added. 

In July 2021, Lawrence released their album, Hotel TV, and became the first band to release music under Beautiful Mind Records, the label of Grammy-winning producer/songwriter/artist Jon Bellion, who co-produced and co-wrote the songs on the album. The tracks on Hotel TV have garnered tens of millions of streams across all platforms and have had multiple viral moments on Tik Tok and Instagram. The album’s lead single, “Don’t Lose Sight,” was featured in an international Microsoft commercial, which propelled it into the Top 20 on the USA Shazam Pop Charts, and also hit #33 on Top 40. The band performed “Don’t Lose Sight” on Jimmy Kimmel Live, did a performance of it for The Late Show with Stephen Colbert, and closed both of their sets at Coachella with it (with the entire audience singing along)! The band also played a single “23” off of the Family Business album live during their set at Jingle Ball in 2023.
 
Live shows and touring have been key components of the group’s rise to success; the group opened for The Rolling Stones at MetLife Stadium in May 2024, and directly supported the Jonas Brothers on their four month, sixty-five show tour across North America in 2023. The band is releasing a docuseries from their adventures on the road of their Hotel TV Tour, which will finish airing throughout the Summer and Fall of 2024 on Youtube. In addition to The Rolling Stones and the Jonas Brothers, they’ve also toured with acts such as Lake Street Dive, Vulfpeck, Jon Bellion, Jacob Collier, Soulive, O.A.R., and Bernhoft, and appeared at major festivals including Coachella, Bonnaroo, Outside Lands, Firefly, Okeechobee, Hangout, and Summerfest.
 
In addition to creating music, in December 2022, Clyde Lawrence wrote an article published by the New York Times regarding the unfair dynamics that artists face in the live music industry as a result of the merging of Ticketmaster and Live Nation. In January 2023, Clyde Lawrence and Jordan Cohen were invited to testify at a U.S. Senate Judiciary hearing in Washington, D.C., on the topic of live event ticketing. They sat alongside other industry professionals, as well as antitrust experts, to deliver a testimony about their experiences as a touring band playing in Live Nation-owned venues across the U.S. Lawrence and Cohen continue to spread the word about the challenges in the live event promotion and ticketing space in conversations with outlets like NBC News, Vice News, Politico, and more.
 
Additionally outside of music, Gracie Lawrence is an accomplished actress that will be appearing as a series regular in the upcoming third season of Mindy Kaling and Justin Noble’s The Sex Lives of College Girls on Max, playing the character of Kacey. Her other television acting credits include "Billions," a series regular role on "One Dollar," formerly on CBS All Access, as well as roles in films like Amy Poehler’s "Moxie" on Netflix, Rhys Ernst’s "Adam," and the Disney+ comedy "Noelle."

Alex Vasin is following