What is the difference between a visible market and an invisible market?

What do you need to offer effectively market to an invisible market?

What an Invisible market, and How Do You See It?

This is super smart and simple when you are making the right offer to the right group of people.

The example on the episode is selling a surfing lesson, and here is how they do it:

* Choose a specific market  
* Identify a huge problem the market has  
* Show the market on how big the problem actually is (rub salt in the wounds)  
* Educate the market how to fix the problem themselves  
* Offer a comprehensive 'done for you' solution to the problem 

In this case, the solution they offers was an experience that they will remember for the rest of their lives.

How To Sell a $100 Lesson for $4000

Including a strong emotional hook can increase the value of your products and services.

How to Increase The Value of Your Product or Service Appealing to Emotions

There are three critical numbers in your business that affect your bottom line. Listen to find out how you are wasting money if your marketing isn't focused on increasing at least one of these figures.

3 Simple Ways to Extra Profits

Want to create branding for your business like Apple? Yeh right it's just a dream isn't it? Or is it? Today on the Potent #Marketing #Podast Alistair and Beanie take a quick look at why Apple's branding is so successful. And as the title suggests it's nothing to do with a pretty logo. And the best thing is.. You can do the exact same branding for your Business starting today!

Why Apples Branding is so Successful? Big hint... It's NOTHING to do with their pretty logo

The 1st single from Will Wood of his debut album 'Broken Man'. 

Album coming out late September on Vinyl/Digital/CD. 



Will Wood - Sick of it all

Directions to the end of the studio.

GET IT ON BEATPORT: http://bit.ly/ArkBTPT
GET IT ON ITUNES: http://bit.ly/ArkItunes

The Ark

Come To Mind (feat. Lelijveld)

Truth - Come To Mind (feat. Lelijveld)

Soothing music for food restaurant or other stuff : I created this 4-5 years ago for a school project and had no idea this blew up loool. Glad you guys enjoyed it XDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD

Study Music Brain Power- New Age Music, Relaxing Music, Concentration Music & Focus on Learning

After listening to my Media episode yesterday I decided I could talk more about using social media to get your message to your market.

I discuss the main benefits and pitfalls of Social media.

Yes, Social Media is Media As Well

BNI groups (Business Networking International) are tight networks of local businesses that work together to grow each others businesses. How can you take their secret and use it to grow your business?

Yes, Social Media is Media As Well

Alistair Bull

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