AJ Tracey is an independent multi-platinum selling artist, instrumental in pioneering the new sound of UK rap. 

His sound has a versatility that extends across grime (‘Thiago Silva’), drill (‘Bringing It Back’) and hip-hop (‘Little More Love’), among other genres. Collaborators have been equally wide-ranging: T-Pain, Kehlani, Skepta, Popcaan, Mabel, Digga D, MoStack, Aitch, Dave, Gorillaz and Mahalia — to name a few. 

AJ’s boundary pushing reignites and reimagines established genres: one example being the triple-platinum single 'Ladbroke Grove,' which sparked a resurgence in the sound that endures to this day.

AJ Tracey's open-minded approach continues to have positive cultural impact and reach a new generation of rap fans. In 2023, he was honoured with the Brits Billion Award, celebrating 1 billion streams in the UK alone. This accolade stands as a testament to his unwavering commitment to pushing artistic boundaries, without compromise.

🐺 Artist, entertainer, entrepreneur.
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He may be best known on the bounce scene in the Northwest of England, but Liverpool DJ/producer Phill Critchley, AKA Groove Control, has achieved things many of his peers can only dream of. Since starting out as a duo back in 2008 with fellow producer Mark Waldron, then relaunching as a solo act in 2012, he has gone from the backstreet sweatboxes of the North to performing at massive events in the UK & beyond, such as the Tidy Weekender, Bounce Till I Die (in the UK & Europe), Dcibelia & Skamner in Spain and the legendary Pumpingland in Poland. He has performed at sell out shows at massive venues such as the legendary Bowlers, and his tracks also received airplay on BBC Radio 1 and Clubland TV!

Since joining the Cheeky Tracks label in 2013, he's had several #1 hits on multiple download stores and earned 3 Hard Dance Tune Of The Month awards in Mixmag. He's also mixed the first Cheeky Tracks CD album, worked with ,  & , and been supported hugely by the biggest hard dance acts, from Rob Tissera, Andy Whitby & Lisa Pin Up, to Rodi Style and legendary duo Lab 4!

Key to his success has been creating his own unique bouncy hard dance sound, combining elements of all the current dance trends of the time. It's this constant evolution of his sound has made him a major player on the UK bounce & hard dance scenes. With his success reaching new heights all the time, each year is set to better than the lasy for Groove Control.

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Mc's & Dj's In The UK Bounce Scene

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