One of the biggest mistakes a business can make is confusing website traffic and leads with new customers.
You do not want more website traffic and leads. You want new customers!
As you evaluate your marketing, start with new customers first.
Where did they come from?
What was the cost of acquisition?
What is the Lifetime Value of that new customer?
Measure what matters to your business.

Why you do not want more website traffic and leads.

The Beachstie Boys X Merrick - "ALIVE (shanty version)"

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Why you do not want more website traffic and leads.

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