LA EQUIS (formerly Xcelencia) is a Puerto Rican-Cuban singer, songwriter, and producer who blends reggaetón with alternative pop, hip hop, electronic elements, and Caribbean rhythms. Known for his use of samples and genre-bending style, he pushes Latin music forward while staying grounded in his roots.

Born in Puerto Rico to a Puerto Rican mother and Cuban father, his story is shaped by migration and reinvention—his family left Cuba in search of new opportunities in Puerto Rico before settling in the U.S. That cross-cultural upbringing deeply influenced his sound, vision, and the world-building behind his work.

Entirely independent, he has amassed over 55 million streams, voiced Papa John’s on a nationwide Spanish campaign, and earned high-profile syncs with Marvel, Disney, HBO Max, and the MLB The Show series. Beyond music, he spearheads a slate of Latin-culture ventures and is recognized as a pioneer in direct-to-fan releases.

His next statement arrives through “el niño maravilla,” an album experienced start-to-finish on his own interactive platform—where music unfolds as a fully immersive world for fans.

J Balvin is the stage name of José Álvaro Osorio Balvín, from Medellín, Colombia. Balvin is a reggaeton singer whose polished urban singles and best-selling albums have made him a top-tier Latin pop artist. He became interested in music at a young age while listening to rap, champeta, bachata, and reggae on the radio. He was also a big fan of music videos; it was from these that he began to develop his dance moves and cultivate his own style.

He signed to EMI Colombia in 2009 and released his first single, "Ella Me Cautivó," which charted at 35 on the U.S. tropical chart. This was followed by the release of the full-length Real in 2010. Balvin contributed four tunes to the soundtrack of the Tim Bulot film El Negocio. All of them charted, including "En Lo Oscuro," which hit the top spot in his native country.

La FamiliaBalvin was a featured vocalist on the Colombian version of Robin Thicke's smash single "Blurred Lines," which was issued in October of 2013, just prior to his own second album, La Familia. All four singles from the album charted in Colombia's Top Ten, and "Yo Te Lo Dije" hit number two on the rhythm chart and number nine on the Latin pop chart in the U.S. The B Sides collection appeared in September of 2014, featuring two more radio chart-topping singles in "6 AM" and "Ay Vamos." The latter won a Latin Grammy for Best Urban Song. His 2015 single "Ginza," the offcial pre-release for his next album, entered the Hot Latin Songs chart at number one, topped several others, and was certified platinum.
EnergíaBalvin's collaborations were as notable as his own work that year. He and Julión Álvarez were featured on Juan Gabriel's single "La Frontera." His "Latino Remix" of Justin Bieber's smash "Sorry" scored big for both artists at Latin pop radio and in digital streaming and downloads. The following year, Balvin won the Premios Lo Nuestro Artist of the Year Award and was a featured guest on both Sofia Carson's charting debut single "Love Is the Name" and on Alejandro Sanz's "Cuando Seas Grande" -- from a performance at La Voz -- along with Gloria Trevi and Los Tigres del Norte. In May, he released the single "Bobo," produced by Pharrell Williams, who also appeared on the track along with Mosty and Bia. It topped the Latin songs chart. The full-length, Energia, was produced by Sky and featured additional contributions from Bull Nene, Daddy Yankee, Fuego, Yandel, and Juanes.

Karol G was born in Medellin, Colombian on February 14th. Her musical career began at an early age when she participated in school competitions and music festivals.

At the age of 14, while still in high school, she decided to participate in X Factor; it was on that reality show where she made her first appearance in the music industry.

Karol G studied music at la Universidad de Antioquia in Medellin and worked on her vocal techniques. She traveled to the United States to specialize as an entrepreneur in the music field and to study English. 

She returned to Colombia and began working as an independent artist until 2010 when Reykon “El Líder” offered her the opportunity to join him on his world tour. In 2012 Karol G achieved her first number one hit worldwide with the song “301” which sparked tours in countries like: Venezuela, Uruguay, Panama, United States, Puerto Rico, Aruba, Ecuador, Paraguay and Colombia.  With the video for “301” Karol G got to number one on HTV.

Her next single was “Amor de dos”, a song that she recorded alongside Puerto Rican artist, Nicky Jam. Again, achieving the one number spot on radio that she longed for. After achieving two hit songs, “301” and “Amor de dos”, she decided to release a single called “Ricos Besos”, a mixture of innocence and sensuality, a song that is still played in Colombia and throughout other countries.

She ended 2014 with two successful hits, which caught the attention of the public for their unique sound. “Mañana”, alongside Colombian artist Andy Rivera, reaching number one in radio stations throughout Colombia and in countries like Peru and Spain. 

The second single “Si te Confieso,” was pushed solely through digital platforms, achieving great results reaching over 200,000 views on Youtube within the first day of release. “Si te Confieso,” reached great success without releasing into radio.

STARTED AS A DJ, RECORD PRODUCER AND REMIXER IN MY HOMETOWN, BREDA. ULTIMATELY VOTED THE WORLD'S NUMBER ONE DJ ON DJ MAG IN 2013 AND AGAIN IN 2014. NOW A MUSICAL CREATIVE FOLLOWING MY OWN PATH, BACK FOR MORE.

#REBELSNEVERDIE

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Antonio Rodriguez Albarez is following