Watch the video: https://www.youtube.com/watch?v=7lXsoHfw0Kc

Chris Lund, also known as Left/Right, is an electronic music producer, DJ, and founder of Conduit. He discusses his journey in the music industry, including his work with labels, events, and teaching. Chris emphasizes the importance of art, fun, and leaving a positive impact through his brand. He also highlights the significance of branding and how it helps create a recognizable identity and build trust with the audience. Chris and Jesse share their experiences with rebranding and redefining artistic vision over time. They each discuss working with other labels and the freedom of running their own labels. Chris talks enthusiastically about the resurgence of Garage and Breaks and the experimental and experiential directions his music and label are taking. Chris and Jesse delve into their interests in music licensing and scoring for television, film, ads, trailers, and video games.  Chris closes by discussing future projects including interactive installation art using touch designer. He expresses his love for dancing and the culture surrounding it, and his excitement for the shifts happening in the music world.

Takeaways

• Left/Right is an electronic music producer, DJ, and founder of Conduit.
• He emphasizes the importance of art, fun, and leaving a positive impact through his brand.
• Branding is crucial in creating a recognizable identity and building trust with the audience.
• Chris and Jesse share experiences with logo changes and refining artistic vision over time. Working with bigger labels can expose your music to larger audiences, but it can also make you feel like a cog in the wheel.
• Running your own label gives you the freedom to do what you want, when you want, and explore more underground and artsy directions.
• The reemergence of genres of Garage and Breaks are exciting and Jesse and Chris are thrilled to see more artists creating music in these styles.
• Chris is interested in scoring for film and exploring interactive installation art using touch designer.
• Dancing is a powerful expression of being alive and being human, and Jesse appreciates the culture and community that comes with it.
• Jesse and Chris are excited about the shifts happening in the music world and are ready to embrace new opportunities and challenges.


Chapters

00:00 Introduction and Background
06:31 Releasing the Debut Album and Lessons Learned
13:05 Shifting Focus and Building a Team
31:16 Building Trust Through Branding
38:51 The Freedom of Running Your Own Label
47:48 Exploring Scoring and Installation Art
01:13:41 Embracing Shifts in the Music World

Follow Left/Right
https://leftrightmusic.com/
https://soundcloud.com/leftrightmusic
https://open.spotify.com/artist/51CYFAd4sqtPffWlLpAVQ4?si=3aA5-h5tTIKgGMUQ34pL2A
https://leftrightmusic.bandcamp.com/
https://www.instagram.com/leftrightmusic
https://www.youtube.com/leftrightmusic
https://soundcloud.com/conduitcreative
https://soundcloud.com/brokensyndicate
https://www.facebook.com/LeftRightMusicOfficial/
https://www.beatport.com/artist/leftright/61411

Watch the Video

Left/Right: Breaking Boundaries - Path to Artistic Freedom

Bio:
Austin native Jesse Brede has been setting dance floors afire with his original take on multi-genre bass-music since 1998, but his industry savvy doesn’t stop there. The self-taught entrepreneur has tried his hand and succeeded at nearly every endeavor in the business. From founding his own record label and talent agency to the practical application of video and sound technologies, Brede has become a staple in the bass community. 

Brede ventured into a new territory of music production in 2009, where he came to fully embody the definition of multi-genre bass music. Brede’s composition and DJ sets continuously defy the limits of any one particular category. An avid storyteller behind the decks, he has become notorious for affecting the emotions of listeners while teasing with expectation. Brede has shared the stage with a group of artists as diverse as his sound, such as Deadmau5, The Glitch Mob, Skrillex, Kaskade and Bonobo at highly-esteemed events. He has also established quite the reputation with appearances at Euphoria Camping and Music Festival, Great North Festival, Insomniac’s Nocturnal Festival and Art Outside. 

Brede founded Gravitas Recordings in 2011, a record label and creative collective that serves as a platform for artists to showcase their work. The label’s mantra is “Doing Good with Good Music”, making it more than just a music platform, but also an outlet to fulfill philanthropic initiatives. In true Brede fashion, the brand refuses to be compromised by genre limitations and continues to raise money for various charitable causes through different compilations. Gravitas has worked with over 300 artists to release over 110 EP, albums, and compilations. The brand’s primary focus is to release quality music that is accessible to anyone with Gravitas’ signature “pay-what-you-want” business model.

Jesse is also the owner of Lion’s Share Digital, a full-service digital media and web development firm that has worked with a plethora of clients in the music industry and beyond. In January 2014, Brede founded Pivotal Agency, a booking and management agency, with Cole Jones where he manages Beats Antique, CloZee, and Cristina Soto. 

In 2017, Jesse launched Gravitas Create which is a music production education platform and community. 

A true master of his art, Brede makes his work appear as effortless as play. He finds fulfillment in assisting and serving others, and his integrity speaks for itself. Expansion seems to be the universal theme when contemplating Jesse’s fierce future vision, as he would like to see all facets of the creative world represented in his daily life.

A Path Unfolding explores the journey of artists including their trials, triumphs, and lessons along the way. Jesse Brede hosts this deep dive into how to build a creative life. Our initial guests include Balkan Bump, ill.Gates, AHEE, Cloudchord, and Chad Cisneros of Tritonal.

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 Liberate Te Ex Inferis. ₍˄·͈༝·͈˄₎◞ ̑̑ෆ⃛. ? ₍˄ุ.͡˳̫.˄ุ₎ฅ˒˒ 
Snap- saeros0l

< MUSIC THAT MOVES >
@leftrightmusic @conduitcreative
In/Rotation | Confession | Mau5trap | Bite This

Bookings/Mgmt: amanda@leftrightmusic.com
Promos: leftrightaudio@gmail.com

Founder, Creative Director @conduitcreative
A&R, Co-founder @brokensyndicate
Mixing/Mastering: @leftrightproaudio

for all free downloads (including those not on Soundcloud) visit
bit.ly/2fSP9Fn

“I’ll make it to the moon if I have to crawl”

@conduitcreative // 4ever 
// art in every direction //

// releases on: 
Mau5trap // In/Rotation // Confession // Punks

promos: leftrightaudio@gmail.com


Composer at @youuswethem
A&R, Co-founder @brokensyndicate
Mixing/Mastering: @leftrightcreative

for other downloads (including those not on Soundcloud) visit
leftrightmusic.bandcamp.com/follow_me

or for additional free downloads visit:
bit.ly/LeftRight_Downloads

Left/Right: Breaking Boundaries - Path to Artistic Freedom

A Path Unfolding with Jesse Brede