This is Dada Land. Get ready to arrive beautiful and leave ugly. There are no rules, but the rules of Dada. Don't look back in the past. Always go forward. And whatever you do: don't trust us.

Sensation commenced in Amsterdam in 2000, and since then over a million people across the world have experienced one of the most spectacular dance and music phenomenons in the world.

The first ever Sensation took place at the Amsterdam ArenA – home of Ajax football club, and was experienced by 20,000 clubbers. The following year, Sensation as we know it was born. As a tribute to his brother Miles, who helped found ID&T before sadly dying in a car accident, Duncan Stutterheim, Sensation CEO, asked visitors to dress in white as people did at Miles’ funeral. Numbers had doubled from the first year, and eighty percent of the 40,000 attendees did so, creating an image so staggering that the dress code has remained the same ever since.

Sensation has expanded beyond Amsterdam, with shows in countries across Europe including Germany, Belgium, Russia and Poland. Keep checking the tour schedule for 2009 – Sensation is planned to take place in 22 countries to date, including Australia, Spain, UK, South America, and more… Sensation will be coming to a city near you!

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