
MANU ALVEAR
FROM CHILE

ART DIRECTOR /
2015
www.manualvear.com

Rapero independiente bajo el sello #MTGREC
#SerpientesMusic

I love creating music.

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Believed by the ancient Greeks as having the power to affect character, emotion and morals through music is Ethos; an ideology that Cleveland-born Ethos the Rapper has resurrected in modern-day hip hop culture. A physical manifestation of the spirit that motivates thoughts and  ideas in individuals, culture, and community, the self-taught multi-instrumentalist turned  musical polymath has a seemingly limitless arsenal of metaphorically-fueled lyrical weaponry at  his disposable to aid in his ultimate mission; to create art that can change lives.    Vowing to stay true to the anecdotal delivery style that hip hop was built upon, the dexterous  lyricist often explores tough subjects narrated over dynamically composed production coupled  with elements of ambiance and surrealism that make even the darkest of topics easy to digest.  His 2019 self-released debut album Ten Commandments, was met with acclaim from major  media outlets including XXL, Source and the Hype Magazine after the rapper’s agnostic approach  to deeply challenge listeners’ preconceived notions about life, culture and society through a  collection of songs each symbolically representing an individual commandment, racked up over 9  million streams on SoundCloud alone in only two months.     Born Alex Hlavna, Ethos credits his mother as being the catalyst for his music career. “I was too  young to see how important it was to me at the time...I was just a kid, but my mom always  noticed that I was drawn towards music, and if it wasn’t for her pointing that out to me before I  was even old enough to figure it out, I might not have even gone down this path at all. She was  really instrumental in my career being what it is today,” the lyricist recalls. Although it was at  that point he began to consider a more serious path in music, hip hop wasn’t a defined  destination immediately. Not one to be constrained by commonality, Ethos became increasingly  aware that while his innate ability to master any instrument lent itself to a natural fit playing rock  music, it also capped the range of sound that he was able to create. It was at that point he set  aside his instruments for a computer and began carving out his own lane as a self-described  conscious rapper.    Pluto, said to be the planet of death and transformation also moonlights as the name and title track  of Ethos the Rapper’s second studio album, “Pluto”; his first major-label album release through  Sony. A collective reflection of his own transformation, both musically and personally, “it tells a story of how I’m passing by each planet from a literal spaceship and every planet is a metaphor for a  planet in astrology,” Ethos explains.     Ethos aims to leave fans with just one souvenir to commemorate their journey to Pluto, “If I leave  fans with even one epiphany after that hour and ten-minute musical journey, I’ll consider the  album a success.” With two albums under his belt, one major label release, his name carved into  production and feature credits on projects with Wiz Khalifa, Hopsin, Caskey, Rell and fellow Cleveland rapper Chip tha Ripper; and his three biggest (and tiniest) fans, his children, along for the ride; Ethos the Rapper isn’t showing any signs that he’ll be landing that spaceship of his anytime soon.

#psychedelicrap

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