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My Path to Passion 

He comes from Switzerland, more precisely from Ilanz in the canton of Graubünden. At the age of 14 he learned to play the bass guitar and so immersed himself in the world of music. In the following eight years he played as a bass player in various bands including ANIMA and LIESASSPES. Musically started with rock, then to punk rock, from punk rock to hardcore to metal, everything was there. The experiences with the bands and the many live performances are and were of great importance for his next step.

However, the love and passion for electronic music as a DJ and live performer only came to an end in 2002, and learned to mix and DJ with vinyl. Two years later back on stage he slowly made a name for himself in the regional scene under the pseudonyms such as Drehklang, Pogah or Klit (Klit & Doris).

In 2006 he founded the music label KITSCH COUCH RECORDS and found his own style of music. Under this name, he organized various party series across the region. Among other things, BEATSnGRILL, a day dance in the valleys and forests of the Swiss mountains, which was founded in 2011 and takes place every year at the end of May. To this end, together with the Tanz Kultur Platz TKP association, he supports the regional party scene with the annual “Bündner Rigi Rave” event at almost 2000 meters above sea level.

His first release on his own music label Kitsch Couch Records in 2017, "A SUNSET IN THE MOUNTAINS", has been well received by the scene to this day. In 2020 he started a new project "PEGE AN HIS GANG" with friends, where the single "DOWN TO THE BEAT" will be released at the end of April 2020.

There is a lot of passion and dedication in his sets. They are groovy, colorful and full of power and convince with perfection and sound quality in the entire stereo range. He has been running a music studio since 2015 and has been broadcasting his radio show “The Kitsch Couch Radio Session” every week since 7 p.m. on electroradio.fm since 2017.

Genre: Deep-House / Tech-House / Techno / Dub-Techno / Down-Beat / Trip-Hop.

love music and the older i get i appreciate the lyrics. 
Some of the artists/djs here are shit hot and takes me back 14 years ago 😎

Born and raised in Merseyside, Armack (aka Rob McBride) has been DJing in bars and clubs throughout the UK for the last 10 years. Originally a classically trained pianist, Armack quickly realised his real love lied with electronic music when he was introduced to the northwest superclubs of Cream and Sankeys in the late 90s.

Armack is a talented DJ and producer who is renowned for adapting the style and tempo of his music to the specific audience he plays to. Taking many of his musical inspirations from the likes of Sven Vath, Umek and Tiga, Armack can be found playing anything from deep/chilled house to dirty tech house and electro riffs.

The past 12 months has seen Armack continuing to headline and support at some of the biggest clubs in London, including Ministry of Sound, Cable, the Whitehouse and Brixton Jamm.

Armack is also co-owner of up-and-coming house label CutTheMustard Recordings (www.CTMrecordings.com). Operating under the ethos of “London’s Independently Global” house music label, CTM is signing a diverse range of artists throughout the world, who share a common love of underground house music and a common talent of producing tracks that truly cut it. 

CTM Recordings is also a frequent host of exclusive label parties, where you can expect some of the finest deep, soulful and uplifting tech house to guide you through the day and night, including EXCLUSIVE previews of upcoming CTM releases.

Summer 2012 also saw Armack embark on a global tour, dropping beats at some of the biggest beach parties throughout Europe, Asia and Australasia. Now back in blighty, Armack has turned his attention to the studio again and 2013 will see the release of some much anticipated productions, collaborations and remixes. 

Finally, please listen to the mixes on this page, let us have your comments and stay tuned for upcoming tracks and live recordings.

Much love xx


I'm going down a path. Who knows where it will lead. 

Followers of Armack