Although every company is becoming a fintech now, Wix didn’t set out to do so – the firm’s entry into financial services started from observing what millions of small business owners actually needed when building their online presence. 

For Amit Sagiv and Volodymyr Tsukur, co-heads of payments at Wix, the path to serving these SMB customers well was paved through financial products: Wix had to take the payment infrastructure it had built for itself and transform it into tools that could help merchants manage their businesses. 

The foundation was already there. Wix had developed sophisticated billing systems to support its freemium model, accumulating deep expertise in payment routing, risk management, and global processing. "We built tremendous payment capabilities," Sagiv explained. "The billing manager of Wix wanted to take that offering and build a service for our users."

What started as a small project evolved into a comprehensive financial platform serving businesses across the globe. The company now processes over $3 billion per quarter with a team of 160 people, covering payments, checking accounts, and capital lending. 
Listen to the podcast to hear how a chance collaboration between Wix's billing team and gateway developers turned into a fintech operation processing billions quarterly. 

Sagiv and Tsukur discuss why they deliberately avoided becoming a full-fledged bank, and how website data reveals creditworthiness before transaction history does. It’s a conversation that dives deep into what it means to be serving SMB customers digitally and how firms can do embedded finance right. 


How Wix built payments, checking, and capital for 293 million users

Democrats urge Trump to engage in talks as shutdown closes in on record, Hamas hands over three more hostage bodies, and 10 most addictive foods ever, according to science.
Surf Shark - Incogni.com/Gordon

This Morning with Gordon Deal November 03, 2025

With a shutdown at home, President Trump looks overseas for a political win. Alexander Ward from the Wall Street Journal takes us behind the headline.

Trump pivots 2nd term to foreign policy

On today's Mike Drop, the Los Angeles Dodgers are gettin' jiggy wit it. 

The Other Will Smith

For the first time in the US government shutdown, hints of progress toward reopening, its election day in parts of the country, and walking a few thousand steps a day may reduce Alzheimer’s risk.
Surf Shark - www.Incogni.com/Gordon

This Morning with Gordon Deal November 04, 2025

Ken Alltucker from USA Today joined America's First News breaks down what Idaho's healthcare costs can show the rest of the country. 

Rising rates, dropped coverage. Idaho's lesson for the rest of America

Democrats win hotly-contested races, California voters approve new US House map to boost Democrats in 2026, and the best places to retire.
Surf Shark - www.Incogni.com/Gordon

This Morning with Gordon Deal November 05, 2025

The Supreme Court hears arguments on Trump's tariffs today. Trade Attorney Michelle Schulz gives us a look. 

SCOTUS hears what Trump calls "most important case ever"

Sanjit Biswas is the co-founder and CEO of Samsara, a global leader in allowing physical operations organizations to harness data, AI, and the Internet of Things. He started the company with the mission to increase the safety, efficiency, and sustainability of the operations that power the global economy. In this presentation, Biswas tells the story of how he co-founded his first company as a graduate student and pivoted to a new industry to found Samsara, sharing advice for aspiring entrepreneurs on finding meaningful problems to solve, building a team, and running feedback loops to understand what customers need.

Entrepreneurial Thought Leaders and other Stanford eCorner content is produced by the Stanford Technology Ventures Program (STVP), the entrepreneurship center at the Stanford School of Engineering. STVP empowers aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

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Sanjit Biswas (Samsara) - Making a Real-World Impact

U.S. to reduce flight traffic by 10% at 40 airports because of shutdown, conservative Supreme Court justices appear skeptical of Trump’s sweeping unilateral tariffs, and New York pizza maker sells his one millionth pie after 20 years.
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This Morning with Gordon Deal November 06, 2025

STEVE OIN - Jungel Noise

Arrow 8 is a reclusive artist who reveals to feel rather large underground parties his musical and Pupblickum a kind of rigid in well loss, and inspires sypartie fallen.

STEVE OIN - Jungel Noise

Steve OIN's