Crafting mesmerising journeys. Living for the groove, Lost in the rhythm

Shady&Friends is a music label rooted in the rich, emotive soundscapes of deep progressive and organic house. Emerging from Pakistan’s decade-long underground movement, the label stands as a testament to persistence, passion, and pure sonic storytelling.

Shady&Friends is more than just a label; it’s a movement. A community. A home for artists who are in it for the love of music. 

Beyond releases, the label curates boutique-style underground events that are immersive, intimate, and deeply experiential—designed to create real connections through rhythm, space, and sound.

Demos / Promos / Bookings: shadyandfriends.pk@gmail.com

#KREWLIFE

MGMT:
fiona@small-town.co

Booking: 
asia: robb@supermodifiedagency.com
eu: paul@primarytalent.com

Asfa W. is following